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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Search Engine Optimization (SEO). Optimizing for voice search is another excellent way to beat out your SEO competition.

SMS 101
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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

Your SEO efforts actually marry with this type of content to make sure you are both found and found in abundance. I’ve listed each below and I also discuss them in the audio track that accompanies this post. Content that builds trust - One of the first jobs of your content is to bridge the gap from awareness to trust building.

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Where do the best marketers turn for advice and inspiration?

ConversionXL

What worked in SEO, content, and growth just a few months ago may not be effective today. You can invest in courses , books, and seminars, sure, but the amount of high-quality content available in blog posts, industry groups, and on social media gives you instant access to level up your skills. Or is it the same “me too” content?

Marketing 121
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Using Content As Your Voice of Strategy

Duct Tape Marketing

I came up with this approach a while back and it essentially allows you to plan, delegate, curate, create, collaborate, repurpose and get more out of every piece of content you produce. Webinars – Since we are creating all this rich, topic-specific content we host monthly online seminars to deliver the content in a new form.

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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Expect video sales letters and automated online seminars. Apps in content-curation tools like Storify provide relevant context for content. Content becomes conversion. Mobile powers local.

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How to Make Content the Voice of Strategy

Duct Tape Marketing

A Total Content System TM approach allows you to plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce. This still gives me lots of room on topics but helps me focus both from a content and SEO standpoint. Curate a Scoop.it Curate a Scoop.it

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How to Create a Total Content System

Duct Tape Marketing

A Total Content System TM approach allows you to plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce. This still gives me lots of room on topics but helps me focus both from a content and SEO standpoint. Curate a Scoop.it Curate a Scoop.it