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Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEO for Beginners. SEM for Beginners.
Key phrases extracted from socialbookmarking tags. Google’s advice to improve sitelinks highlights a few standard SEO best practices: Provide a clear structure for your website, using relevant internal links and anchor text that’s informative, compact, and avoids repetition. Google introduced sitelinks in 2006.
Make sure that all of your press releases contain ways for people to connect and share in the most common social networks and socialbookmarking sites. This is one of those long-term, slow and steady tactics, but if you commit to it and stick to it, you’ll find the local, social, SEO and traffic benefits to be significant.
I use this socialbookmarking tool to keep a record of useful websites. Inherently this means that I’m researching a topic I need to know about, and that I’ll likely rank high in SEO for that particular topic. I recommend Grapevine6 , which curates relevant online content, for which I’m a reseller.”
This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of social networks, mobile marketing and app based local marketplaces. Apps inside social networks are providing answers. Apps inside socialbookmark sites are providing interesting reading.
SEO folks lovingly call this kind of content “link bait,” and while many have completely ruined this form of content marketing with overly aggressive SEO practices, the notion of putting a lot of effort into a post or two a month that has a good chance of attracting interest, readers and links is a solid one. Socialbookmark sites.
This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces. Apps inside social networks provide answers. Apps inside social-bookmark sites serve up interesting reading.
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