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About an hour’s drive from Salt Lake City, lies Utah’s Powder Mountain. After 5-years of hosting epic events for entrepreneurs including Summit Basecamp , Summit at Sea and DC10 , The Summit Series team decided it was time to grow roots, and found its home in a place called Eden, Utah.
Curate the creative elements. Luke Heinecke is the founder of Linear, a Utah-based PPC agency with an intense focus on conversion rate optimization. Break up your audience into two distinctive halves. Plan how many ads to run per audience. First, test the best creative assets and the most persuasive selling proposition.
Half the folks are headed to Utah while the other half are looking for an ice cream truck.”. Told to pack for a camping trip but not much else, 850 like-minded individuals showed up in Eden, Utah last Friday for the first Summit Outside event, hosted by the Summit Series team famous for its weekend retreats like Basecamp and Summit-at-Sea.
The institute started its flagship events — two annual excursions to Powder Mountain in Eden, Utah — four years ago. “People try to be transactional, but we’re about supporting visions of running and growing a business. That’s why we don’t go after a specific industry.”. We make recommendations to each person.”
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