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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. So what happens when production is reduced by 99% and distribution bends to infinity?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. This allowed followers to be able to “curate&# their newsfeed with people that they found interesting. What I want to answer with this post (long though it may be) is: Why did Web 2.0 emerge and are there any lessons to be gained about the future? Twitter is much more.

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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. You need to create and curate content that they find interesting. pic.twitter.com/8i7vXeJG65. —

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5 myths about the marketplace that mobile strategies busted

The Next Web

Communities are incredibly hard to create and curate so they cannot simply be bolted on. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #2: You can bolt on community, once the commerce engine is going.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

From big brands creating campaigns on Facebook to group buying sites like Groupon to subscription services such as Birchbox and Shoedazzle to highly curated specialty sites such as Fab.com , 2011 saw large increases in consumers buying online.

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8 Challenges For Startups With A Neighborhood Focus

Startup Professionals Musings

Yet there are big challenges to hyperlocal, at least for consumer-focused hyperlocal startups, according to Sean Barkulis, Founder of UPlanMe, whose initial consumer-focused business model was an early casualty, writing in Street Fight : Every site requires real curated local content to engage users.

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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

User-generated videos have enormous potential for sharing and to go viral. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. It can help connect the audience in ways other media cannot. Once this happens, it can significantly improve your follow-up and engagements.