Startup Professionals Musings

OCTOBER 27, 2012

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

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Startup Professionals Musings

AUGUST 15, 2011

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

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Duct Tape Marketing

MARCH 17, 2017

Whether you create content or curate it, you have to ensure that it serves a purpose. Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. WRITE COMPELLING WHITE PAPERS like Shiny New Things by Adage.

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Duct Tape Marketing

FEBRUARY 22, 2017

Here’s what you’ll learn how to do: Use LinkedIn, and later other social networks like Twitter, to curate a list of high-value, warmly-connected prospects. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. Step 5: Curate your list and make LinkedIn connections. The strategy in a nutshell.

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Startup Professionals Musings

MAY 30, 2015

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

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Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's pretty hard because somebody comes to an event, they may pass on your details to somebody else on the team who goes and downloads a white paper. (18:39):

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Duct Tape Marketing

JULY 18, 2011

Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. But marketers today still struggle with tapping into the potential that exists in content marketing.

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Duct Tape Marketing

SEPTEMBER 11, 2018

Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content. Your inbound marketing efforts, like social media and curated content on blogs or in white papers, allows you to tell prospects a broader story about who you are and what you do.

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YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? In addition to our own mental filters, we often rely on search engines and sites that curate content to help apply filters. Think about where you get the most important news in your industry. YouTube videos? Press releases on a random public relations website? In most cases, probably not.

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Duct Tape Marketing

MARCH 31, 2014

If your organization has already come to realize the need for this change, it might be as simple as creating several new processes that make it easier for sales to curate, personalize and share content. In these instances, it might be wise to start small with a pilot program that might gain traction without causing so much initial disruption.

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Duct Tape Marketing

JANUARY 23, 2012

Lots of people produce great content in the form of downloadable white papers and eBooks. If you want to find PDF documents and eBooks about content curation, for example, you would type: content curation filetype:pdf into a Google search box. Curate a magazine. Curation Station – [link]. RSS to HTML.

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Duct Tape Marketing

JUNE 7, 2015

It just takes a bit of time to curate and load into an email blast, and you’ve got a valuable piece of content for your audience. Another strategy is to offer an eBook or White Paper in exchange for the information. These are very similar to white papers, just a bit longer.

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Duct Tape Marketing

JUNE 5, 2012

Most offers are for an ebook or white paper. I thought I would share our conversation because I hear this very same line of thinking often. Bob: The main problem I have is that we are home remodelers. We don’t have an online product and we aren’t writers.

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Steve Blank

DECEMBER 12, 2016

That would help start a public discussion and push the debate,” said Gabler. Other colleges and universities have raised their hands, and said they want to offer Hacking for Diplomacy or potentially a USAID Hacking for Development class at their school.

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Duct Tape Marketing

SEPTEMBER 5, 2014

It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. Or as an excellent content curator. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse.

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Duct Tape Marketing

DECEMBER 13, 2011

Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Apps in content-curation tools like Storify provide relevant context for content. Content becomes conversion. Apps inside social networks provide answers.

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Duct Tape Marketing

AUGUST 5, 2013

Writtent.com is the top marketplace for website content: blog posts, articles, ebooks, white papers, reports, guest posts and more. I’ve started a list of content outsource services and hope you’ll add your favorites to the list. Outsource content. Listly by John Jantsch. Outsource content. crowd rank.

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www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. There are, of course, other companies which make scads of money from carefully curated email lists. I keep a list of my best work curated. I suggest this curated collection of the best work from this blog. ” (P.S.

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Steve Blank

DECEMBER 12, 2016

That would help start a public discussion and push the debate,” said Gabler. Other colleges and universities have raised their hands, and said they want to offer Hacking for Diplomacy or potentially a USAID Hacking for Development class at their school.

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Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” But you also need to think in terms of the intention for that content; we need content to perform very specific functions.

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crowdSPRING Blog

MAY 25, 2010

I like to write white papers, brochures, Web content, tag lines, etc. I like sites that curate well. The guys that created Ruby On Rails take that point even further in their recent book, REWORK. They say, if you’ve got a limited budget and can only hire one person, hire the best writer.

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ConversionXL

OCTOBER 30, 2021

Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. This is also the case on Twitter, where tweets with GIFs gain 55% more engagement than tweets without. The more likes, comments, and shares your content gets, the more eyes you’ll have on your brand. Consideration.

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Duct Tape Marketing

APRIL 5, 2017

Hey Joe, I need you to write a white paper. And the reason for that is everyone’s already curating the content. It’s the exact same approach but there’s this fear of the blinking cursor and I think that’s the laziness of many of us in our profession is to say, hey Joe, I need you to write a blog post.

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The Next Web

NOVEMBER 30, 2013

Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. Long-form content can resonate just as effectively, if not more effectively, than short-form content when placed in the right context — for example, on a company blog, white paper, eBook or article.

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crowdSPRING Blog

OCTOBER 9, 2015

A curated selection of illustration from around the world. | Project that Explores the Potential of White Paper – Design Milk crowdspring.co/1OSOjGq. A Set of Nameless Paints Wants to Change the Way Kids Learn About Color crowdspring.co/1L1JswG. My Design Shop crowdspring.co/1RqHCK5. 1VyTtLV.

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