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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. How to listen to customers, and not just the loud.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customer development to online marketing. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

They were interested in the tools and new distribution medium kaChing provided. They were interested in the tools and new distribution medium kaChing provided. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? These managers weren’t concerned with transparency.