conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

Steve Blank

AUGUST 21, 2013

This was most definitely not the hoodie and flip-flop crowd. Obviously there’s lots of bias built into the data – those who volunteered might be the better teams, the peer reviewers might be selecting for what we taught, funding is no metric for successful science let alone successful companies, etc.

SBIR 321

SBIR Technical Review Lean Startup 321

Steve Blank

JUNE 26, 2015

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. The Lean Definition of the Three Horizons of Innovation. Fast forward to today. We can adapt these startup tools for use inside the corporation. Get to Yes.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. You say it is “enabling customers to do something they never could before.&# What do you think?

Customer Development 221

Customer Development Developer Customer Silicon Valley 221

Steve Blank

JANUARY 28, 2014

0:45: The definition of a startup. 2:21: Accounting Metrics in a Large Company vs. Metrics that Matter in a Startup. 6:07: Engineering: Waterfall Development in a Large Company vs. Minimum Viable Product in a Startup. 1:49: Use Customer Development to Test Your Hypotheses. 1:53: Types of Startups.

Founder 331

Founder Intellectual Property Lean Customer Development 331

ConversionXL

MARCH 4, 2020

Don’t choose metrics that are similar but not the same. Otherwise, it’s easy to turn a small discrepancy into a massive issue—one that torches year-over-year data comparisons and just about all of your quarterly (even annual) metrics. Every tool has its own methods for various metrics. Why does it happen? Image source ).

Analytics 88

Analytics IP Metrics Conversion 88

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 157

Metrics Analytics Lean Churn Rate 157

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

AUGUST 3, 2009

First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics.

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

The Next Web

MARCH 11, 2014

For the past year, they invested in the team and technology to prioritize speed of iteration with disregard to traditional methods of customer development and company building. Their pitch was unpolished, product vision unclear, they had little understanding of their metrics, and traction didn’t stand out from competitors.

Silicon Valley 151

Silicon Valley Cofounder Stock Options Mobile 151

Startup Lessons Learned

JULY 9, 2010

And that narrow definition of entrepreneurship doesn’t count all of the managers inside established companies who are effectively engaged in the same process of building an internal startup (see What is a startup? for my more expansive definition). for my more expansive definition). What motivates all these entrepreneurs?

San Francisco 161

San Francisco Management Founder Lean 161

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

FEBRUARY 9, 2012

In fact, you could say that all that remains from my last book are the four steps of Customer Development. Integrates Alexander Osterwalders “Business Model Canvas” as the front-end and “scorecard” for the customer discovery process. Briefly, the new book.

Entrepreneur 298

Entrepreneur Lean Business Model Customer Development 298

Startup Lessons Learned

APRIL 9, 2009

Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customer development and agile development is a challenge.

San Francisco 132

San Francisco Continuous Deployment Lean Agile 132

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. Financial progress is tracked using metrics like income statement, balance sheet, and cash flow. Start-ups by definition have few, if any, of these.

Balance Sheet 335

Balance Sheet Business Model Customer Development Metrics 335

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

MAY 23, 2016

The Definitive Guide to Building a Brand. Noah Parsons says, “Start collecting contact information for interested, prospective customers. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

How many employees would a medium-sized business have in your definition? Some people have different definitions of that. I mean they have these definitions. Meetings are definitely one of those places, but email is another primary way that that comes in. Jason: Okay. I’m just clarifying. Edwin: Yes.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

FEBRUARY 28, 2009

But lean startups cant afford to be satisfied with just that definition, because there are situations where working code is itself a form of waste. I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

JANUARY 10, 2011

In fact, this crisis was at the heart of Steve Blank ’s original impetus to develop customer development as an alternative set of milestones to use for startups.) It should be considered the definitive (and mandatory) reading list for anyone who wants to understand modern entrepreneurship.

Silicon Valley 167

Silicon Valley San Francisco Lean Investment Bankers 167

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. are nonsensical.

Customer 156

Customer San Francisco Viral Lean 156

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. There are financial metrics (Return on Investment, Hurdle Rate, etc.) Lessons Learned.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

NOVEMBER 7, 2013

At the time, we were definitely in the shallow-end. in developing these new models. We believe that using the customer development process to monetize these assets through new business models can create huge competitive advantage and more speed to market for us and other big companies. And why wouldn’t it be?

Lean 331

Lean Nepal Cofounder Customer Development 331

Startup Lessons Learned

SEPTEMBER 30, 2008

We lack a consistent and clear definition of the job. When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. All I have to say it WOW!

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

AUGUST 26, 2009

And do your customer development. Inspiring ideas: real-time biz metrics; safe continuous deployment; A/B split testing. Really enjoyed your speech, but Boulder's startup community is definitely older than 5 years. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 113

San Francisco Silicon Valley Startup Lean 113

Steve Blank

JANUARY 25, 2010

In this post we’re going to offer a new definition of why startups exist : a startup is an organization formed to search for a repeatable and scalable business model. Or depending on your metrics for success, get users, grow traffic, etc.). Most of the time the darn customers don’t behave as you predicted. Winston Churchill.

Agile 335

Agile Startup Silicon Valley Business Model 335

Startup Lessons Learned

NOVEMBER 17, 2008

Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. If youre making revenue, you should be finding ways to grow it predictably month-over-month; if youre focused on customer engagement, your product should be getting more sticky, and so on. What is customer development?

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

conversionxl.com

FEBRUARY 4, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. image source.

Analytics 98

Analytics Software Review Conversion Video 98

Startup Lessons Learned

SEPTEMBER 27, 2010

All of our professional standards that lead us to want to get it right the first time – all of them were developed originally in a non-startup context, one where the customer was known in advance. Startups are different, leading to this axiom: if you do not know who the customer is, you do not know what quality is.

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

Startup Lessons Learned

JULY 3, 2009

Yet, I think this definition is too important to leave out. Use some customer development to find out. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. Definitely like to see video of the full talk.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Startup Lessons Learned

JUNE 5, 2009

Unfortunately, most decisions that confront startups lack a definitive right answer. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

AUGUST 24, 2009

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. My blog has over 14000 subscribers, for example.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. Each one starts from a different place and a different definition of that. Q: Enterprise by definition is settled law. Why not take a stab?

Widget 204

Widget Cofounder Technical Review Software Review 204

Startup Lessons Learned

FEBRUARY 11, 2009

Definitely interested in the perspective of the open-source contributor solicited with a job offer. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Labels: hiring 4comments: deskin said. Excellent post all around. February 11, 2009 1:00 PM blake borgeson said. Thats some awesome advice.

Software Review 68

Software Review Software Hiring San Francisco 68

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42