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For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. For medical devices it might be mechanical engineering, clinical trials, regulatory approval, freedom to operate (intellectualproperty) and figuring out a reimbursement strategy.
We’re changing the order in which we teach the business model canvas and customerdevelopment to better-fit therapeutics, diagnostics and medical devices. “CustomerDevelopment” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum. That works for almost all markets.
For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Intellectualproperty protection is great on paper and “limited” in practice. Eventually, China’s innovation-driven economy needs intellectualproperty rights and anti-trust laws that are enforced.
For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Intellectualproperty protection is great on paper and “limited” in practice. Eventually, China’s innovation-driven economy needs intellectualproperty rights and anti-trust laws that are enforced.
As in the first part of this series, I’m in good company – I’m joined in Founders School by Noam Wasserman of Harvard teaching Founder’s Dilemmas , Craig Wortmann University of Chicago covering Entrepreneurial Selling , Peter McDermott helping understand IntellectualProperty , and Nathan Gold offering how to give Powerful Presentations.
Distribution, Demand Creation and Partnerships. Customer Discovery. Regulation and IntellectualProperty. None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. Did they describe demand creation and assign acquisition costs?
Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using CustomerDevelopment to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. Next week each team test their Customer Segment hypotheses (who are their customers/users/decision makers, etc.)
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customerdevelopment would be useful. In contrast to simply executing your business plan, the CustomerDevelopment process is built on low-cost and continuous learning and iterating.
These traits of a software engineer are always in demand by a great number of companies. This isn’t because technical people are flakier or inherently less entrepreneurial; it’s because by definition they have a narrower set of highly in-demand skills. Business people have it tougher. Tuesday, August 17, 2010 e.p.c.
If there was any doubt among the teams about the value of what they’re learning, Blinken put it to rest with a compelling overview of how so many of today’s complex global problems – from stopping Ebola to monitoring cease-fires and improving food security – demand innovative, tech-based solutions.
If there was any doubt among the teams about the value of what they’re learning, Blinken put it to rest with a compelling overview of how so many of today’s complex global problems – from stopping Ebola to monitoring cease-fires and improving food security – demand innovative, tech-based solutions.
Steve Blank on Lean CustomerDevelopment. on demand billing and fraud management. IntellectualProperty Law For Startups Blog. s most comprehensive collection of business and intellectualproperty information. “My IP” – produced by the UK IntellectualProperty Office.
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