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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. I couldn’t care less about those. The same was true for the Product Marketing group.

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Minimum Viable Product: a guide

Startup Lessons Learned

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. As I present in my blog, defining the MVP requires answering the following question: "Will our customers be willing to buy the product with these features - available at this date - at this price?"

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Lessons Learned: Five Whys

Startup Lessons Learned

Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. What is customer development?

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

By delegating and training, we create a corps of leaders who could step in to provide CTO-like services on demand. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Was it an important or irrelevant fact that most of our web code was procedural and not object-oriented?

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Lessons Learned: About the author

Startup Lessons Learned

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.