Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. I couldn’t care less about those.

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Steve Blank

OCTOBER 7, 2010

Wait a minute, what about the rest of Customer Development ? Aren’t you going to validate your hypotheses by first getting some customers?”. Now I was confused, and I asked, “Well what do you guys believe – Customer Development or launch on a schedule?” Filed under: Ardent , Customer Development.

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Both Sides of the Table

JUNE 13, 2013

It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs. So there you have it. In the next post I’ll go more in depth into “pain.”.

Sales 393

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Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly.

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Steve Blank

APRIL 2, 2009

Tell Me How to Find You But having benchmarks in hand that showed us as the winner did us no good unless all our potential customers could see them. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) We were constantly creating metrics [.]

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