Customer Development Demo Metrics 
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Steve Blank
NOVEMBER 25, 2013
Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better.
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Steve Blank
JUNE 5, 2018
Most importantly we now have a better idea of how to build innovation programs that will deliver products and services, not just demos. However, without any measurable milestones to show evidence of the evolution of what the team has learned about validity of the problem, customer needs, pivots, etc.,
Steve Blank
JULY 1, 2014
Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. Other than “I’ll know it when I see it”, there’s no formal way for an investor to assess project maturity or quantify risks.
VC Cafe
SEPTEMBER 5, 2012
1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. Distribution Hacks.
Feld Thoughts
NOVEMBER 18, 2013
Early customer development talks are going great which keeps the team really excited. No updates, screen comps, or metrics have been publicly shared yet. Soundbites from potential customers are encouraging. Eventually early product demos start happening but they’re rough and the product looks very alpha.
Steve Blank
JULY 13, 2021
A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. Lean-driven (hypothesis testing/business model/customer development/agile engineering). Third, the tools for customer discovery (videos, sample experiments, etc.)
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