Customer Development Demo Product Development 
Steve Blank
AUGUST 17, 2012
He had just demo’d our product to his friend, the CFO of Autodesk. After seeing the demo, the CFO walked Joe over to the office of Autodesk’s VP of sales, and said to her, “I think this product might solve your sales reporting problem.”. After a demo she agreed it would.
Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
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Feld Thoughts
NOVEMBER 18, 2013
Early customer development talks are going great which keeps the team really excited. Soundbites from potential customers are encouraging. Eventually early product demos start happening but they’re rough and the product looks very alpha. Three months in, the burn is now at $70k/month.
ConversionXL
JUNE 14, 2021
This means buying their product, booking a demo or signing up for a trial. What product attributes are being highlighted? Sign up for a demo and go through the sales process. For some, this process will be a product development exercise, finding the best way to differentiate a new product or feature release.
Startup Lessons Learned
OCTOBER 28, 2008
Most important slide: lessons learned Working product Key questions: what does the product do? Most important slide: live demo Prototype product Key questions: what will it take to ship a working product? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Steve Blank
AUGUST 29, 2016
To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customer development. And the winners get to go Stage 2.
Steve Blank
AUGUST 29, 2016
To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customer development. And the winners get to go Stage 2.
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