Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Filed under: Customer Development , Lean LaunchPad , Teaching. Technology in search of a market.

Lean 322

Lean Customer Development Sales Cycle Business Model 322

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo. ZenDesk, Box) or performance-based (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

JUNE 14, 2021

This means buying their product, booking a demo or signing up for a trial. Sign up for a demo and go through the sales process. You can also run customer development surveys to glean target audience insights, like top pain points they want to solve. Depending on your industry, look out for the following: Ecommerce.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MAY 20, 2016

But, the emails sent to active users focus on customer development/support by inviting the user to a “demo” to show the active users how they can make the most out of Groove’s product. The call-to-action in the emails sent to inactive users are focused on getting the user to setup their account.

Email 77

Email Conversion SEO Campaign 77