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Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
They seem to know the right mix of skills on their founding team is a hacker, hustler and designer. Who can I hire later? For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Filed under: CustomerDevelopment.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Over the last decade we assumed that once we found repeatable methodologies (Agile and CustomerDevelopment , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. Now everyone can do design,” was the mantra. it is an art) and again hired professionals.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
The CustomerDevelopment process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of CustomerDevelopment is called Customer Discovery. outside the building and test them in front of customers.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
They provide consulting, promotion, product testing, hiring, training and incubation services to startups. While the Innovation Clusters designated specific areas of the countries where high tech was to occur, it’s the Technology Business incubators located inside these clusters where the startup companies physically reside.
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types.
We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of CustomerDevelopment and the Lean Startup. They spend the year working with the doctors and the life sciences venture community to design devices and other solutions to those problems and needs.
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link].
Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. And all of that cost was caused by one activity: hiring. Hiring is no different from any other company process. Sounds a little abstract, though, doesnt it?
However, there’s a growing belief that the “design preferences” of Chinese consumers are just bad design. TenCents WeChat , (designed for an international market) is the first incredibly popular app in China to dramatically raise the bar for what a good user interface and user experience looks and feels like.
Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
I was hired as a training instructor to teach microprocessor system design for the existing Z-80 family and to write a new course for Zilog’s soon to be launched 16-bit processor, the Z-8000. So our people in the field could correct any egregious design advice I gave to customers who mattered. You created it and own it.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
Here are just a few things you might look for: Reducing risk in young companies Bringing innovation to the enterprise Designing and running experiments Customerdevelopment strategies All conference passes are on sale right now, and you can compare them here.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
They provide consulting, promotion, product testing, hiring, training and incubation services to startups. While the Innovation Clusters designated specific areas of the countries where high tech was to occur, it’s the Technology Business incubators located inside these clusters where the startup companies physically reside.
Lessons Learned by Eric Ries Saturday, August 8, 2009 Revisiting the Software Design Manifesto (and whats changed since then) My recent article on technical debt and its positive uses generated a fair bit of controversy. The argument itself got me thinking a lot about design and its role in building products.
We hired union laborers to do that. I hired a Director of Product Marketing who in his last company had ran its marketing and then went out into the field and became its national sales director. What’s your advice about hiring sales/marketing folks? (I The same was true for the Product Marketing group.
Lessons Learned by Eric Ries Wednesday, February 11, 2009 The free software hiring advantage This is one of those startup tips Im a little reluctant to share, because its been such a powerful source of competitive advantage in the companies Ive worked with. This approach gives you an edge in hiring. Instead, engage with the project.
The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.
I have personally taught many “non-technical&# people to program – graphic designers, QA folks, even artists and animators. After all, if you already have an all-male startup, you’re already at a disadvantage when it comes to hiring the very women that could fix that imbalance. Thats understandable - its embarrassing!
How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the CustomerDevelopment process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger. It’s also beautifully designed.
When I began to hire product managers, sales reps and implementation staff from existing document management companies like Documentum and OpenText is when I got first-hand input into what lessons they had learned in their companies over the previous decade. So the whole customerdevelopment cycle is very streamlined.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
However, there’s a growing belief that the “design preferences” of Chinese consumers are just bad design. TenCents WeChat , (designed for an international market) is the first incredibly popular app in China to dramatically raise the bar for what a good user interface and user experience looks and feels like.
Lessons Learned by Eric Ries Friday, February 20, 2009 Work in small batches Software should be designed, written, and deployed in small batches. Similar results apply in product management, design, testing, and even operations. Take the example of a design team prepping mock-ups for their development team.
It’s hard to believe these are the methods and tools of a profession designed to attract and persuade us to become customers — especially when “we the buyers” increasingly ignore them. Build strong customer communities. Company websites that give us no clue what the business actually does. Pushy salespeople.
Like a financial debt, the technical debt incurs interest payments, which come in the form of the extra effort that we have to do in future development because of the quick and dirty design choice. Yet there is one silver lining when it does happen: we wind up throwing out working code , debt-riddled and elegantly designed alike.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
These specs are handed to a designer, who builds layouts and mockups of all the salient points. Then the designs are handed to a team of programmers with various specialties. The programmers keep asking for more say in the designs and direction that they work on. First, he writes it nice and clear.
Big brands have the advantage of a strong reputation and a crew of professional designers behind their sites. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. Customdevelopment. But establishing a website isn’t easy. WordPress DIY.
In this business environment, hiring a new CEO who had experience growing a company around a single technical innovation was a rational decision for venture investors. Startups traditionally required millions of dollars of funding just to get their first product to customers. That’s no longer the case. We now understand that’s wrong.
Next, we needed to focus our messages away from technology and onto what the customers told us they needed – performance solutions for four key publishing applications. Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw. Very much in addition to the text.
If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard.
But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customerdevelopment process to learn how to get design wins from companies who may be happy with their existing vendors. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.
Supercomputers get Personal Back in Sunnyvale my friend had not only been hired but had convinced the team that we should be building hardware – making a new class of computers not a software application. Theme: Digg 3 Column by WP Designer. We’re building a supercomputer.” Blog at WordPress.com.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Revisiting the Software Design Manifesto (and what. No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
Lessons Learned by Eric Ries Saturday, August 30, 2008 Refactoring for TDD and interaction design In TDD , we follow a rhythm of “test-code-refactor.&# This basic pattern is useful in all aspects of product development. The same process works in Interaction Design. Take a look and let me know what you think.
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