Remove Customer Development Remove Design Remove Lean
article thumbnail

Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

I’ve been spending some time with large companies that are interested in using Lean methods. Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. .

article thumbnail

How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. How To Build a Web Startup – The Lean LaunchPad Edition. Themeforest has great designs.

Lean 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation, the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” These two startups served as the students’ introduction to customer development methodology. Hawken School has now given us an answer.

Lean 335
article thumbnail

The Air Force Academy Gets Lean

Steve Blank

Todd Branchflower took my Lean LaunchPad class having been entrepreneurial enough to convince the Air Force send him to Stanford to get his graduate engineering degree. It was only after returning to Stanford and taking the Lean Launchpad class that I became convinced that a radically different, customer-centric approach was the solution.

Lean 271
article thumbnail

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.”

article thumbnail

Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

Lean 263
article thumbnail

Why Lean May Save Your Life – The I-Corps @ NIH

Steve Blank

Today the National Institutes of Health announced they are offering my Lean LaunchPad class ( I-Corps @ NIH ) to commercialize Life Science. 110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.

Lean 277