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Customer Development in Japan: a History Lesson

Steve Blank

The book has been shepherded and edited by a great Japanese VC at Mitsui Sumitomo Insurance Venture Capital, Takashi Tsutsumi, with help from Masato Iino. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Evangelizing Customer Development in Japan.

Japan 306
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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. On the first point – think of Steven Blank’s customer development but for physical products.

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Moneyball and the Investment Readiness Level-video

Steve Blank

Startup Tools here Filed under: Customer Development , Lean LaunchPad , Teaching , Venture Capital. Customer Development Lean LaunchPad Teaching Venture Capital' You can follow the talk along using the slides below. If you can’t see the slides above, click here. Additional videos here.

Video 289
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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. The cloud , open-source development tools and web 2.0 as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. Each of these authors ( along with others too numerous to mention) profoundly changed my view of management and strategy.

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Customer Development Fireside Chat

Steve Blank

luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building.