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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. And over time, the development team may be able to start anticipating your needs. That frees up even more development resources, and so on.

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The Principles of Product Development Flow

Startup Lessons Learned

He shows how the actions of people inside traditional systems are motivated by their rational assessment of their own economics. Reinertsen does not speak about startups specifically - his book is meant to speak broadly to product development teams across industries and sectors. Wow, great review! Expo SF (May.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. The product manager was clearly struggling to get results from the rest of the team. Labels: product development 8comments: Vincent van Wylick said. Expo SF (May.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Usually, that will be about finding new segments of customers that the company can profitably serve.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. So the product development team was busy creating lots of split-tests for lots of hypotheses. Each day, the analytics team would share a report with them that had the details of how each test was doing.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Were there to serve customers direclty, as well as all of the other functions of the company.