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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Whether they’re using a formal process to search for a business model like Customer Development or just trial and error, startup founders are intuitively goal-seeking to optimize their business model. The Customer Development model that I write and teach about is the entrepreneur’s version of Boyds’ OODA loop.).

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Are Business Plans Still Necessary?

Both Sides of the Table

Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? Let’s start with how much value you think you’ll create for your customer if they use your product in terms of hours saved, costs avoided, extra sales, better conversion rates or whatever.

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# I love the way you differentiate. In a startup it doesn’t matter if you’re 100% right 100% of the time. That’s why startups are agile.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors. Personally, I think that customer acquisition, brand, reputation, etc.,

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Five Ways To Attract New Customers And Grow Your Business

YoungUpstarts

Because of increased competition, changing customer expectations and innovative technology breakthroughs, the introduction of new equipment/merchandise, or updated versions of existing merchandise, can help drive sales and differentiate your business. Find New Sales Channels.

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. The mistake isn’t having a vision and taking risks.