Customer Development Differentiation Metrics 
Steve Blank
MARCH 25, 2009
When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?
Up and Running
DECEMBER 6, 2012
” Blank’s main innovation here is what he calls Customer Development, which is a methodology for learning and validating market needs through detailed customer communication and follow up. Competitors & Alternatives and your core differentiation. Business Model (how do you make money?). Target market.
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Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. shoes in order to deduce possible competitors’ moves and anticipate customer needs. End result?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). How cofounders can collaborate without going crazy.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 21, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). How cofounders can collaborate without going crazy.
Up and Running
MAY 23, 2016
Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.
Steve Blank
MARCH 1, 2010
You win in an existing market when you are better or faster on those metrics that customers have told you are the basis of competition. Your competitive analysis must be around those metrics. 2) addresses the specific needs of a customer segment that the existing suppliers have failed to address.
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