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I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customerdevelopment tool ever. Too many entrepreneurs focus on dilution.
The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. No good investor would want the founder/CEO of a company to have insufficient ownership by the series A, and every founder I know is sensitive to taking too much dilution.
Every time you listen to customers, you fear diluting your vision. Every time you listen to customers, you fear diluting your vision. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? That’s natural. In this particular example, it turned out they were right.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? This is why they gladly pay top dollar for a QA group that is supposed to be that "1%" that finds the bugs first (now how good a job they actually do is a whole different subject!)
And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. Which leads to the next problem: We need new status indicators.
Here are the details of both of those customerdevelopment experiences. Recently at WP Engine I did some brand new customerdevelopment for a new project that we think will revolutionize WordPress blog management. But there’s no one “number.” Way #1: Go until boredom.
I get that the numbers are post Series A, but even if you assume 50% dilution, you're giving your first hire developer between 1-2%. I get that the numbers are post Series A, but even if you assume 50% dilution, you're giving your first hire developer between 1-2%. 1% is even less after you factor in dilution.
At the same time, a direct equity investment (one where the dev shop acquires a share in the company immediately) puts the founders in a potentially uneasy position of having to dilute their company before a product is built. Our model at Casual Corp. I spoke with Thatcher Bell , Managing Partner, CoVenture.
2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / CustomerDevelopment 4) Understand the micro economics of your business early. Co-founders are the highest form of dilution to a business. Can’t pick just one. A few nuggets. 1) Hire A’s. A’s hire B’s, B’s hire C’s.
This is the best time to fundraise because that’s when you are able to command a meaningfully higher valuation for your next round to minimize your own dilution. Third, we look for founders that are customer obsessed, and are inclined to do the careful work of customerdevelopment that makes the pre-seed really productive.
Part of what causes confusion is a dilution of what is really meant when we call something a “product” or “product-quality” or “productized” or “live in production." A customerdevelopment program is a great vehicle for this.
You need to go out and do some customerdevelopment. Bigger than that was we had an operating agreement that had a non dilution clause for him and I don’t want to get into the weeds of that. That’s not really helpful. You need to do some research. You need to talk to real people who will use your product.
This is the best time to fundraise because that’s when you are able to command a meaningfully higher valuation for your next round to minimize your own dilution. Third, we look for founders that are customer obsessed, and are inclined to do the careful work of customerdevelopment that makes the pre-seed really productive.
But, the emails sent to active users focus on customerdevelopment/support by inviting the user to a “demo” to show the active users how they can make the most out of Groove’s product. The call-to-action in the emails sent to inactive users are focused on getting the user to setup their account.
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