Customer Development Dilution Lean 
Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Too many entrepreneurs focus on dilution.
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Startup Lessons Learned
JUNE 15, 2009
Of all the tactics I have advocated as part of the lean startup , none has provoked as many extreme reactions as continuous deployment , a process that allows companies to release software in minutes instead of days, weeks, or months. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
View from Seed
OCTOBER 24, 2019
The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. No good investor would want the founder/CEO of a company to have insufficient ownership by the series A, and every founder I know is sensitive to taking too much dilution.
Startup Lessons Learned
AUGUST 24, 2009
And as everyone’s attention starts to focus on those same indicators, their value is being diluted. Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. 12comments: Dougvs said.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
Here are the details of both of those customer development experiences. ” Food on the Table — a now-famous lean juggernaut in Austin run by IMVU alum Manuel Rosso — talked to 120. But there’s no one “number.” There’s two ways to decide when you should stop talking and start building.
View from Seed
JANUARY 28, 2016
This is the best time to fundraise because that’s when you are able to command a meaningfully higher valuation for your next round to minimize your own dilution. It creates focus and discipline and instills pressure to remain lean and not expand the team too quickly. This staged approach is often much better for the founders as well.
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