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Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Or if you’re building consumer electronics the key activities might be: low cost hardware design, high volume manufacturing, user interface design, consumer branding and retail distribution. Filed under: CustomerDevelopment. CustomerDevelopment'
The cloud , open-source development tools and web 2.0 as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. Filed under: CustomerDevelopment , Lean LaunchPad , Science and Industrial Policy , Venture Capital. Valley-sized VC funds don’t work.
We’re changing the order in which we teach the business model canvas and customerdevelopment to better-fit therapeutics, diagnostics and medical devices. “CustomerDevelopment” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health.
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.
GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. Immediately thereafter Amazon became a large business.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) Rather it is the simplest thing that you can show to customers to get the most learning at that point in time. They are: value proposition, product/service the company offers (along with its benefits to customers).
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the CustomerDevelopment process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. How to listen to customers, and not just the loud.
Transportation partners play an enormous role in the supply chain as they bring products into distribution centers and sometimes directly to customers. Develop Relationships with Supply Chain Partners. Develop relationships with each of your supply chain partners and make communication a top priority.
They bought distribution and engineering talent. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. On the first point – think of Steven Blank’s customerdevelopment but for physical products. Twitter bough their most used iPhone client.
To move innovation faster, we now have 21 st century tools — Business Model Canvas , CustomerDevelopment , Agile Engineering – all adding up to a Lean Startup. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.)
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customerdevelopment to online marketing. Thoughts on scientific product development Lo, my 5 subscribers, who are you?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
They were interested in the tools and new distribution medium kaChing provided. They were interested in the tools and new distribution medium kaChing provided. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? These managers weren’t concerned with transparency.
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Agile software development. Customerdevelopment. What is customerdevelopment?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
The chart above shows age distribution within major social networks and online communities. Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. Crowdsourced Workforces Rising | Xconomy – [link].
My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I now think that was a mistake. I was simply confused about what a plan was for.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
It ultimately failed because she was focused on engineering the product, but didn’t validate the rest of her business model (product/market fit, distribution channel, customer acquisition, etc.). Filed under: CustomerDevelopment , SiriusXM Radio Show.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
In management jobs related to operations – that is, the people tasked with actually making and distributing physical products – this kind of thinking is now considered ludicrous, thanks to a century of progress. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
CustomerDevelopment Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. Distribution Hacks. While it usually requires permission from the brand, logos instill a sense of security to users. Yong Fook’s Growth Hacking 101 Slide Deck.
Instead, each potential customer has to go through a self-serve process of signing up and paying money. Because they have no presence in the market, they have to find distribution channels to bring in customers. But in the meantime, by iterating on their product with customers, they have a chance to get there on their own.
Critical for this transition are a CEO and executive staff who are clear-eyed pragmatists, capable of crafting and articulating a coherent mission for the company and distributing authority down to departments that are all driving toward the same goal. These new challenges require a different set of management and leadership skills.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an internet connection. This is just like a startup to me, complete with distribution and product development challenges, ecosystem design and many, many customers.
A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. As a founder you start out with: 1) a vision of a product with a set of features, 2) a series of hypotheses about all the pieces of the business model: Who are the customers/users?
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups.
All of sudden what was an additional engineering and development effort now became a small, variable cost. As a bonus it meant the 1,400 aerial applicator companies could be a potential distribution channel partner. Filed under: CustomerDevelopment , Teaching , Technology. CustomerDevelopment Teaching Technology'
The key principles of customerdevelopment are: There are no facts inside the building so get the heck outside. You can test your hypotheses with a series of experiments with potential customers. Important ideas you’ll want to consider: Are potential customers beneficiaries now reachable in new ways? Which are permanent?
What about companies, like Siebel, that started with partner distribution first? For more on how to figure out which question applies in which context, see Business ecology and the four customer currencies.) It’s the difference between asking “how should we best solve this problem for these customers?&#
So we tried to craft a strategy that would give us the product development leverage we needed to serve all customers. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels.
I tell these stories to lay the groundwork for what I am going to call Revenue Development. We’re all familiar with Product Development, and thanks to the amazing Steve Blank and Eric Ries , CustomerDevelopment has become the mantra for so many startups. In a nutshell, Product Development is about building something.
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