Customer Development Distribution IP 
Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.
Steve Blank
JANUARY 2, 2014
Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health.
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Steve Blank
DECEMBER 20, 2013
Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. And saved millions. Lessons Learned.
Steve Blank
MAY 3, 2011
The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). After a week of hectic customer discovery , the team further refined their new business model. Any IP you need to license? The Nine Teams Present. PersonalLibraries was now an on-line “social shopping system.”
Steve Blank
MARCH 11, 2015
They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. Filed under: Big Companies versus Startups: Durant versus Sloan , Business Model versus Business Plan , Customer Development.
news.ycombinator.com
SEPTEMBER 16, 2011
What would have happened if, before Netflix had become established, one of the major rental store chains or perhaps a coalition of big movie studios had realised the potential of those new distribution models and the danger to the existing happy cash generators, and consequently thrown $100,000,000 into getting their own service off the ground?
Startup Lessons Learned
SEPTEMBER 15, 2008
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
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