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Go spend some time outside the building talking to potential distribution partners. Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Founders need to validate their vision in front of customers early and often. Make sure they are.
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
For example, think of the demographic of 16 to 30-year-olds consuming content on their laptop computers and at the same time as the distribution of content is dramatically shifting. These are times when customerdevelopments and industry changes coincide. Enter Netflix. Consider that next largest segment of the U.S.
– Cornell University; University of Illinois, Urbana-Champaign; the Pittsburgh Supercomputing Center at Carnegie Mellon University; and the SanDiego Supercomputer Center at the University of California at SanDiego. Cray called two years ago and bought it back for parts for an unnamed customer still running one.
In companies this would be product line extensions, more efficient supply chain, new distribution channels. On Slide 4-5 the team continues testing their hypotheses via customer discovery. Note that they plan a trip to SanDiego to visit the customer. Slide 2, John Boyd and the OODA Loop (finally!)
Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? Distribution Company has unique or differentiated method of moving products. New products will follow same distribution. Please Share!
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