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The cloud , open-source development tools and web 2.0 as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. These four developments, while important to SiliconValley, are vital to developing regional tech clusters.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. Order Here.
At a university business plan competition, for the first time they can swim in the sea of expertise that we/I take for granted in the middle of SiliconValley. I love business plan competitions (and with my valley-centric bias, I think Berkeley and Stanford have two of the best.) I was simply confused about what a plan was for.
The chart above shows age distribution within major social networks and online communities. Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. Money matters: why women founders struggle in SiliconValley | The Verge – [link]. Paid Search: Are You Wasting Your Money?
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Siliconvalley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Agile software development. Customerdevelopment. What is customerdevelopment?
Given my talks on the Secret History of SiliconValley I was interviewed on NPR about the disclosure that the NSA said they had a new capability that tripled the amount of Skype video calls being collected through Prism. Filed under: CustomerDevelopment , Secret History of SiliconValley.
It ultimately failed because she was focused on engineering the product, but didn’t validate the rest of her business model (product/market fit, distribution channel, customer acquisition, etc.). Entrepreneurship stretches from Main Street to SiliconValley, from startups to big companies.
A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. At Stanford, Ann Miura-Ko and I have been working on a simplified SiliconValley version of this model. What’s the distribution channel. How do we price and position the product?
The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in SiliconValley is the toughest it has been since the dot.com bubble. CustomerDevelopment , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development.
Like all great SiliconValley companies they started with a technology and guessed who the customers will be. The CustomerDevelopment process, this relentless drive to turn hypotheses into facts is what makes this learning so rapid. Filed under: CustomerDevelopment , Lean LaunchPad , Teaching.
You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. CustomerDevelopment This strategy of starting on faith, and quickly turning them into facts is the core of the CustomerDevelopment process. Employ customerdevelopment.
Lean Startup Circle Boston – Meetup dedicated to the lean startup and customerdevelopment methodology. Gridco Systems – Power Distribution Systems (backed by General Catalyst and Northbridge). Dan Allred – SiliconValley Bank (@dgallred). Great for recent grads or career switchers.
I plan to apply these models to my own ventures, especially within new contexts separate from software and web development. The problem is that the most authentic innovators and entrepreneurs are in the Valley. I want more than anything to come to SiliconValley after I graduate and join the vibrant ecosystem.
Some of the conversations went like this: Startup 1 Entrepreneur -“I’m competing against Company x and have been following the CustomerDevelopment process and I’ve talked to lots of customers.” Do you know have they distribute their product? Do you know the archetype of their customers? This is easy to test.
Worries from the garage One of the worries I hear from entrepreneurs (not just my students) is that CustomerDevelopment means getting out of the building and sharing what you are working on. I was positioning the company as the second coming of the video games businesses at the intersection of “ Hollywood Meets SiliconValley.”
I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customerdevelopment would be useful. In contrast to simply executing your business plan, the CustomerDevelopment process is built on low-cost and continuous learning and iterating.
After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customerdevelopment. Prior to Sorced, Elizabeth worked in business development at SecondMarket. The Alchemist Series: CustomerDevelopment and Metrics. Santa Clara, CA.
The first time I taught the Fundamentals of Technology Entrepreneurship class, a quarter of the class were foreign students in a special engineering-entrepreneurship program where they took one entrepreneurship class each quarter at Stanford while working full time in technology startups in SiliconValley.
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e.
His posts are born of tremendous research into the secret history of SiliconValley , and if you haven’t read those essays, you should. For software companies especially, scaling distribution and development is comparatively cheap. Let me be clear: Steve is the historian. The old ways aren’t working.
SiliconValley’s pay-it-forward culture means that others will help when you’re starting up. Looking to create their accelerator/incubator, Wayne and seven other founders rented a SiliconValley house together one summer. We found a core distribution model that worked in terms of long-tail search. …
It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. Eric Ries, a SiliconValley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. Start as soon as possible.
In companies this would be product line extensions, more efficient supply chain, new distribution channels. Note that they plan a trip to San Diego to visit the customer. With a great assist from the State Departments innovation outpost in SiliconValley.) Slide 2, John Boyd and the OODA Loop (finally!)
Go spend some time outside the building talking to potential distribution partners. Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Founders need to validate their vision in front of customers early and often. Make sure they are.
They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Steve Blanks 30 years of SiliconValley startup advice. Order Here. To Order Outside of the U.S. Now In Print! Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.
First up in our speaker spotlight series is an edited transcript of our Q&A with Rocio Perez-Ochoa , co-founder of Bidhaa Sasa , a non-profit working to distribute beneficial goods to rural communities in Kenya. Fix the distribution bottleneck in rural Kenya. “My Instead, get into your customers’ mindset.
Entrepreneur-in-Residence After SuperMac I had been approached by one of our venture investors to be an entrepreneur in residence (EIR), a SiliconValley phrase which says one thing but means another. Peter described the first company in which “Hollywood meets SiliconValley” and we were enthralled.
Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Steve Blanks 30 years of SiliconValley startup advice. Partnership Opportunities At any show you are attending there has to be tons of opportunity for business to business relationships you hadn’t thought about.
NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Will these third parties produce something people will watch? But NewTV doesn’t plan on testing these hypotheses.
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Steve Blanks 30 years of SiliconValley startup advice.
So I got out out of the building to meet and understand our customers and distribution partners. I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners.
The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the CustomerDevelopment methodology, all while building and updating their Minimal Viable Products. For the deputy secretary, such a dialogue in SiliconValley is not a matter of charity, but necessity.
The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the CustomerDevelopment methodology, all while building and updating their Minimal Viable Products. For the deputy secretary, such a dialogue in SiliconValley is not a matter of charity, but necessity.
I think you can blame Customer and Agile Development for a small part of it. When I first came to SiliconValley the world of Venture Capital looked pretty simple. VC’s invested in things that ran on electrons: hardware, software and silicon. Filed under: CustomerDevelopment , Venture Capital.
I responded to their RFP by proposing that Ardent build the Pittsburgh Supercomputing Center a distributed supercomputing environment with hundreds of Ardent personal supercomputers rather than a monolithic Cray supercomputer. Cray called two years ago and bought it back for parts for an unnamed customer still running one. Order Here.
This is the second of three posts about the rise of “risk capital” and how it came to be associated with what became SiliconValley. ———————– The First Valley IPO’s SiliconValley first caught the eyes of east coast investors in the late 1950’s when the valleys first three IPO’s happened: Varian in 1956, Hewlett Packard in 1957, and Ampex in 1958.
The trap most of them fell into (common almost everywhere): they were reading the blog posts and advice of SiliconValley-based companies and believing that it uniformly applied to them. What’s been missing from regions outside of SiliconValley is a “playbook.” Business Model versus Business Plan CustomerDevelopment'
This series of posts is a brief explanation of how we’ve evolved from Product Development to CustomerDevelopment to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.
In SiliconValley for three decades, spent eight years as a partner at US Venture Partners. My career pretty much mirrors SiliconValley; because I always wanted to get on the next wave. I was always curious to find out what the next developments were. But coming to SiliconValley is not nirvana.
Top management was trying to coordinate all of the operating details (sales, manufacturing, distribution and marketing,) across all the divisions and the company almost went bankrupt that year when poor planning led to excess inventory (with unsold cars piling up at dealers and the company running out of cash.)
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