Customer Development Document Metrics 
Up and Running
DECEMBER 6, 2012
Instead of detailed documents, we focused on tracking our performance to our plan and managing to regularly updated schedules and milestones. Osterwalder defined a template called a Business Model Canvas, for documenting business models. The Lean Planning methodology starts with a documenting your hypothesis with a pitch.
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
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Startup Lessons Learned
JANUARY 10, 2011
In fact, this crisis was at the heart of Steve Blank ’s original impetus to develop customer development as an alternative set of milestones to use for startups.) A series of new business cases documenting Lean Startup principles in a variety of companies. I also frequently see the reverse.
Startup Lessons Learned
NOVEMBER 13, 2008
Each five whys email is a teaching document. Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. What is customer development?
Steve Blank
AUGUST 18, 2010
Here’s his story of when Customer Development failed. We were lucky to learn about Customer Development early on in the life of our startup. Along the way we were fortunate to meet Steve, develop strategic partnerships, and raise a series A round of investment. So how did Customer Development fail us?
Startup Lessons Learned
OCTOBER 16, 2013
But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. On Customer Development in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. Even if it shows improvement in some micro metric, does that invalidate the overall design? Let me illustrate.
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