Customer Development Document Product Development 
Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. They incentivized people (as simple as a Starbucks gift card) to come in off of the street and use our product.
Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.
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Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Steve Blank
AUGUST 18, 2010
Here’s his story of when Customer Development failed. We were lucky to learn about Customer Development early on in the life of our startup. More importantly, we’d witnessed Customer Development’s massive success at another local startup. So how did Customer Development fail us?
Startup Lessons Learned
OCTOBER 16, 2013
On Customer Development in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers to speak to and validate learning.
Startup Lessons Learned
SEPTEMBER 2, 2008
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. How about documentation that nobody reads? the data on a regular basis.
Steve Blank
MAY 7, 2009
My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. Funny, but with their feedback, we changed several parts of the product.
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