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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. That simple funnel analysis became our scorecard, and helped us refine our product with constant customer input.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I usually use a "funnel report" that looks like this: Control Hypothesis A Hypothesis B Registered 1000 (100%) 1000 (100%) 500 (100%) Downloaded 650 (65%) 750 (75%) 200 (40%) Chatted 350 (35%) 350 (35%) 100 (20%) Purchased 100 (10%) 100 (10%) 25 (5%) In this case, you could run the report for any time period. Thanks for writing this article.

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

Scalable systems are no exception - if your assumptions about how many customers youll have, or how they will behave are just a little bit wrong, you can wind up with a massive amount of wasted code. You can also download our presentation, " Just-In-Time Scalability: Agile Methods to Support Massive Growth."

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

For example, we used to be baffled at IMVU by the significant minority of people who would download the software but never chat with anyone. I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.).

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: Throwing away working code

Startup Lessons Learned

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. We used those five dollars to buy 100 clicks, every single day, in the hopes that some of those people would become paying customers. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

I tried your compiler and it generted the XPI file but when I link to it and click the link it actually downloads the binary into my browser window instead of popping up the Firefox plugin window. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? 2comments: Matthew Quinlan said.