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I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the CustomerDevelopment Model detailed in the book. ————-.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Still, I thought Id share this email that happened to arrive during class.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, productdevelopment, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to productdevelopment.).
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Its a key lean startup concept. Great post!
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. My Dad uses email – he still doesn’t understand the ‘forward’ button.&#.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. I agree with the less is more productdevelopment approach, but for a different reason. Now that is fun.
Refreshing to finally see lean and agile thinking emerge in product/business-floors and not only in technology. Critical also, as the lean company/start-up can not be lean by just using lean principles in IT and not in ProductDevelopment/Management - a common misinterpretation of the Toyota Production System.
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order?
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
They exchange countless emails, and hes being constantly interrupted and being asked to clarify exactly what the spec means. The fourth spec exists only in these emails, which are changing the design in an ad-hoc fashion. Labels: productdevelopment 8comments: Vincent van Wylick said. Want to learn more about me?
Own the development methodology - in a traditional productdevelopment setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: productdevelopment 15comments: mukund said.
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. He wrote it in 2000, and as far as I know has never updated it.
They couldn’t keep up with the fast productdevelopment times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on?
Here’s his story of when CustomerDevelopment failed. We were lucky to learn about CustomerDevelopment early on in the life of our startup. More importantly, we’d witnessed CustomerDevelopment’s massive success at another local startup. So how did CustomerDevelopment fail us?
I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. We’ve managed startups like this forever; there is no other way to manage them.” To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.
Startups especially can benefit by using technical debt to experiment, invest in process, and increase their productdevelopment leverage. The biggest source of waste in new productdevelopment is building something that nobody wants. Leverage productdevelopment with open source and third parties.
Luckily, I now have the benefit of a forthcoming book, The Principles of ProductDevelopment Flow. Labels: five whys root cause analysis , productdevelopment 11comments: Peter Severin said. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Interesting post.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customerdevelopment to online marketing. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile productdevelopment , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. I think Drucker said it best. Any thoughts?
Once that responsibility has been assigned, have that new person email the whole company with the results of the analysis. Now, everyone is learning together - about your product, process, and team. Each five whys email is a teaching document. What is customerdevelopment? Five whys should read like plain English.
On CustomerDevelopment in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers to speak to and validate learning.
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software productdevelopment team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, productdevelopment may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. To Order Outside of the U.S.
This is the first post that moves into making specific process recommendations for productdevelopment. Labels: productdevelopment Speed up or slow down? This is the first post that moves into making specific process recommendations for productdevelopment. Want to learn more about me? Try About the author.
Please email me if you are interested. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF. My first time at your blog.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF.
Early customerdevelopment talks are going great which keeps the team really excited. A bunch of potential customers are kicking the tires on the product but it seems that every engaged beta customer needs something slightly different or feels as if the product is not ready to be truly used in production.
Customerdevelopment. Its not enough just to build a product with great features - you have to figure out if there is a market for it. For those interested in getting started with agile or customerdevelopment, I thought Id include a few links. This speeds up the Ideas-Code-Data feedback loop. Excellent ideas!
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF. No departments The Five Whys for Startups (for Harvard Business R.
And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in CustomerDevelopment. steve Terence Pua , on July 31, 2009 at 12:20 am Said: You need email reply notifications Yes, got it.
You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? It strokes your ego.
Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" is something like "yes, I personally answer the customer support emails." The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Dont confuse passion with volume.
This productdevelopment diagram had become part of the DNA of Silicon Valley. That’s in stark contrast to the traditional ProductDevelopment Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with CustomerDevelopment you should be.
There are often counter-intuitive changes in customer behavior that depend on little details. In fact, the curse of productdevelopment is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, productdevelopment teams encounter similar situations.
ConvertKit’s strategy is geared around building email marketing tools for independent creators, allowing their customers to build and nurture their own audience. Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now!
Labels: five whys root cause analysis , productdevelopment 15comments: Anonymoussaid. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Leave your thoughts in a comment. If you’ve tried Five Whys, please share your experiences so far. I’ll do my best to help.)
For the many entrepreneurs that send me cold emails asking for me to review a business plan or answer a strategic dilemma: Im much more likely to answer if youve already tried getting an answer on the mailing list. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Try About the author.
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