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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. You can imagine how well that worked. I think theyve succeeded.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

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Lessons Learned: Employees should be masters of their own time

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 3, 2009 Employees should be masters of their own time Every startup should have a culture of learning. The rule is simple: every employee is 100% responsible for how they spend their time. The suggestion is that you implement one single company-wide rule. I asked why.

Employee 146
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases.

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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

He was a very early employee of Facebook , and engineering director there through the moment it blew up. Companies of note Learn from companies that have been through the fire--and have lessons to share. Aditya Agarwal has lived through startup hypergrowth--twice. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth.

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