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CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. You can imagine how well that worked. I think theyve succeeded.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Lessons Learned by Eric Ries Tuesday, March 3, 2009 Employees should be masters of their own time Every startup should have a culture of learning. The rule is simple: every employee is 100% responsible for how they spend their time. The suggestion is that you implement one single company-wide rule. I asked why.
Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases.
He was a very early employee of Facebook , and engineering director there through the moment it blew up. Companies of note Learn from companies that have been through the fire--and have lessons to share. Aditya Agarwal has lived through startup hypergrowth--twice. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth.
In theory when you went public, everyone’s shares were now tradable on the stock exchange, but usually the underwriters required a six month “lockup” when company insiders (employees and investors) couldn’t sell. My own metric is that you need experience >= 1.5 Warning sign? Say 40 years = 20 years real direct experience.
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. What good are these metrics if they dont help guide product or business decisions?
Hes a new employee, and he was not properly trained in TDD So far, this isnt much different from the kind of analysis any competent operations team would conduct for a site outage. Instead, five whys kept leading to problems caused by an improperly trained new employee, and wed make a small adjustment. why did that code get written?
But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. On CustomerDevelopment in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer.
” Blank’s main innovation here is what he calls CustomerDevelopment, which is a methodology for learning and validating market needs through detailed customer communication and follow up. These metrics should be reviewed at least monthly in a regular planning meeting with key business partners and employees.
When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. No departments The Five Whys for Startups (for Harvard Business R.
For example, I often cite a real example of a problem that has as its root cause a new employee who was not properly trained. I pick that example on purpose, for two reasons: 1) most of the companies I work with deal with this problem and yet 2) almost none of them have any kind of training program in place for new employees.
Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.
That institution will touch many people in its life: customers, investors, employees, and everyone they touch as well. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.
I would add, though, a further question: Do new employees write code on their first day? So if an employee pushed code that broke the site, wed ask: why didnt our cluster immune system catch that? The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Completely necessary.
Among other themes they covered: the conditions under which established companies implement Lean Startup; the hindrances and incentives they face; what individual employees can do to implement the methodology; and how to protect a company’s core business from the potential impact of experimentation. But you’re not going to your core business.
With 21 employees today, kaChing is devoted to recruiting professional managers and finding product/market fit , first for money managers, then for consumers. With 21 employees today, kaChing is devoted to recruiting professional managers and finding product/market fit , first for money managers, then for consumers.
We eventually discovered (via five whys ) that we also had to get each new employee acculturated to a fearless way of thinking. Because this was such a big cultural change for most new employees, we didnt leave them to sink or swim on their own. For one, it required us to keep our developer sandbox setup procedure simple and automated.
To move innovation faster, we now have 21 st century tools — Business Model Canvas , CustomerDevelopment , Agile Engineering – all adding up to a Lean Startup. Filed under: Big Companies versus Startups: Durant versus Sloan , CustomerDevelopment , Science and Industrial Policy. Fast forward to today.
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. I think Drucker said it best.
CustomerDevelopment : a disciplined approach to finding out if there is a market for your product before its too late. CustomerDevelopment Engineering : techniques for accelerating your product development. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Not to be outdone, the technologists on the team had also brought their big guns, and the meeting was packed with employees of every level – from VP’s all the way down to me. The Entrepreneur’s Guide to CustomerDevelopment ▼ June (3) What is a startup? Startup Lessons Learned - the Conference (April 23.
We pitch to potential partners, vendors, publishers, conferences, employees, and even lawyers. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Usually we think of pitches in the context of raising money, but that is only one of many pitch situations.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
Thats all helpful for recruiting, retaining, and ramping-up a new employee. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? They have a certain amount of trust based on having been part of a common mission, and they share a passion for the projects goals.
It has to balance competing goals of establishing clear ownership, while avoiding talented employees getting stuck. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment? No departments The Five Whys for Startups (for Harvard Business R.
The great thing about raising money after they’d already started was that they’d had time to validate their idea and start building a team of good employees. Noah Parsons says, “Start collecting contact information for interested, prospective customers. Step 8: Track your metrics. The benefits of tracking key metrics.
Our online media company is small, we have 6 employees, great proven leaders, great talent, great cashflow. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? I came out of the university at a relatively young age and I was recruited out of my lab by a startup.
She suggested that how cofounders fight was a key metric in predicting the success of a founding team. You’re looking for an employee, not a partner. Filed under: CustomerDevelopment , Family/Career/Culture. She suggested that I was missing one of the key attributes of what makes successful startup teams powerful.
The same has been true of an unfortunate number of startups, they manage to generate a lot of hype, raise a lot of money, and sometimes make some of their investors, employees, or founders rich. bigs : @ericries says Stealth dev is a (undesirable, failure-presaging) customer-free zone. Use some customerdevelopment to find out.
These are facets that are conspicuously missing from the lives of employees in most organizations I would speculate but with this agile/scrum type methodology these can be the "juice" that keeps the team engaged and productive. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Its an amazing thing when you can hire an employee who knows more about your code base than you do, and this turned out to be a big source of advantage. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Product development leverage Validated learning about customers Built to learn Web 2.0
As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. Filed under: Corporate Innovation , CustomerDevelopment.
Corner Cases and Consensus are For Large Companies Carefully considering each and every possible outcome before you proceed with a decision is something large companies with large revenues, shareholders and employees need to do. CustomerDevelopment.) They are about forward motion, momentum and feedback loops (i.e.
Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?
An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process.
Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on CustomerDevelopment , and Eric Ries’ on the Lean Startup ?—?along One example.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
Over-communicate with employees, investors, customers. Ive also used the voluntary salary reduction tool - its particularly useful as a way to get passionate employees who dont have a lot of personal expenses to buy into the mission of the company at a deep level. Pay attention to where your cash is. Dont sugar coat.
And Red Room founder/CEO Ivory Madison on popular metrics that everyone should stop using. And Sincerely’s Matt Brezina on the secrets of developing mobile apps quickly. Others are new voices in putting Lean Startup techniques to use and have great case studies to share. And Tendai Charisika on creative ways to get out of the building.
It isnt until a customer actually clicks or calls to place an order that TPGTEXs developers will build the software. "We We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002.
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