Customer Development Employee Product Development Revenue 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
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Steve Blank
SEPTEMBER 5, 2018
With fewer than 10 employees but almost $2-billion dollars in the bank, they plan on jumping right in. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. But NewTV doesn’t plan on testing these hypotheses.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.
SVPG
NOVEMBER 22, 2013
But one of the real advantages from a product point of view is that there’s no legacy to drag along, there’s no revenue to preserve, and there’s no reputation to safeguard. However, once your product develops to the point that it can sustain a viable business (congratulations!), It’s not.
YoungUpstarts
SEPTEMBER 12, 2012
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. Believably promote your product.
YoungUpstarts
OCTOBER 24, 2012
Think about it: Companies hire people who come from outside the buyer’s world and don’t share his interests — employees, agencies, consultants, and the like — and expect them to persuade buyers to hand over their money. Help customers build social capital. Yeah, right!
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