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Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard CustomerDevelopment lecture , I offered my thoughts on: the origin of CustomerDevelopment, where we are today, and where does CustomerDevelopment go, and how you can help get it there.
Which at this stage of the company was marketing and financing. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of CustomerDevelopment , came from the ashes. The story had universal appeal, and we spun the tale and keep the buzz going.
Entrepreneurs are fearless, persistent and uninhibited about asking – whether it’s asking to assemble a team, get financing, sell customers, etc. I’ve built my company using the CustomerDevelopment Model from Day One. or whatever is necessary to build a company.
As an agenda for each meeting, I suggest: – How can we most add value, in addition to helping with financing? Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. Organize events in your vertical. CustomerDevelopment.
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customerdevelopment would be useful. In contrast to simply executing your business plan, the CustomerDevelopment process is built on low-cost and continuous learning and iterating.
And you’d like me to do my talk on CustomerDevelopment and startups?” “No, we’re the other CIA.” On first glance it appears as if they are spending to much energy in the vertical portion of the jump, relative to the horizontal portion. We witness similar behavior in corporate finance.
Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. You might as well bring your lucky rabbits foot to the VC meeting. Just as a refresher.
So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)
Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone – investors, customers, friends, etc. You literally have to take your vision of the opportunity and against all rational odds assemble financing, and a team to help you execute. And that’s just to get started.
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customerdevelopment for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customerdevelopment. So I have a question for you, Jason.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result, the standard product development model is not only useless, it is dangerous.
In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customerdevelopment. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role. It varies by company and changes over time.
Corporate Finance One of the ironies in Silicon Valley is that the two companies which gave birth to its entire semiconductor industry weren’t funded by venture capital. Since neither of these startups were yet doing any business with the military—and venture capital as we know it today did not exist, they had to look elsewhere for funding.
Sloan kept the corporate staff small and focused on policymaking, corporate finance and planning. Durant Versus Sloan – Part 1 « Steve Blank steveblank.com/2009/10/01/durant-versus-sloan-part-1 – view page – cached + CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?
Arthur Rock, an investment banker at Hayden Stone in New York (who helped broker the financing of Fairchild) moved out to San Francisco in 1961 and partnered with Tommy Davis. The first limited partnership that lasted for a while was formed by Davis and Rock in 1961.
We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> His quote on the subject, "no amount of finance will cure mismanagement".
Managewith.us - Collaborative Task Manager Mavenlink - manage project communications, documents, schedules, budgets, payments Industrial Logic – Agile eLearning Misc Office Help Google Apps – cloud mail server, calendar, docs, etc. It’s more reference material. Thus, these pages. I’ll add more as time goes on.
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