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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. So to get new divisions launched large optimistic forecasts are the norm. Lessons Learned.

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Customer Validation - 33 Great Articles

SoCal CTO

In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. The Fallacy of Customer Development Hubris Versus Humility: The $15 billion Difference Less is More, More or Less Yes, but who said they’d actually BUY the damn thing?

Customer 227
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At times not losing is as important as winning

Steve Blank

Filed under: Customer Development , E.piphany , Marketing. A Match Made in Heaven. For the next several weeks, the entire E.piphany engineering department worked with Autodesk’s sales operation team to build a prototype using real Autodesk data. We needed a selling strategy that took all of this into account.

Forecast 299
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How to Manage Supply Chain Planning Like a Pro

YoungUpstarts

Transportation partners play an enormous role in the supply chain as they bring products into distribution centers and sometimes directly to customers. Develop Relationships with Supply Chain Partners. Develop relationships with each of your supply chain partners and make communication a top priority.

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Introducing Lean Planning: How to plan less and grow faster

Up and Running

Determine your target market: You need to know and understand your customers. Develop a forecast: Basic forecasts and budgets are critical; And tracking them is even more so. The next step in Lean Planning is some basic forecasting and budgeting to ensure that a great idea can actually lead to a great business.

Lean 147
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The Phantom Sales Forecast – Failing at Customer Validation

Steve Blank

Customer Validation needs to have the CEO actively involved. Customer Development Diagnostics over Lunch. He said, “I insist on getting weekly status reports with forecasted deal size and probability of close. I’m beginning to suspect our entire forecast is not real. The Phantom Sales Forecast.

Forecast 279
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NYU Commencement Speech 2016

Steve Blank

Yet everyone – investors, entrepreneurs, academics — expected new startups to follow the same practices that worked for large companies – write a business plan, forecast 5-year sales projections and build the product without ever talking to customers. The National Science Foundation adopted it.

Lean 224