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Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? What does your ChiefTechnologyOfficer do all day? So what does CTO mean, besides just "technical founder who really cant manage anyone?" So I initially gravitated to the CTO title, and not VP of Engineering.
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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