Steve Blank

NOVEMBER 4, 2013

We’re deep into teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) at UCSF with a team of veteran venture capitalists. The class has talked to 1,440 customers to date.). The framework of the class looks like this: Life Science/Health Care is not a single Category.

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Lean Customer Business Model Customer Development 266

Startup Lessons Learned

OCTOBER 16, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. As Lean Startup methods have been used now for a number of years, we’ve become increasingly interested in how companies use them to sustain growth. Next Tuesday, October 22 at 10a PT, we’ll take a look at this advanced entrepreneurship question.

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Lean Startup Software Engineering Agile 167

Steve Blank

APRIL 16, 2013

To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built. The techniques invented in what has become the Lean Startup movement are now more than ever applicable to reinventing the modern corporation.

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Technical Review Lean Venture Capital Customer Development 223

Up and Running

DECEMBER 6, 2012

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. Lean Planning is born. At the time, we used Business Plan Pro and Basecamp for this.

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Lean Silicon Valley Forecast Technical Review 147

Steve Blank

JANUARY 30, 2013

I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.) If I were starting a corporate innovation program today, I’d use the Lean LaunchPad classes as the starting framework.

Programming 273

Programming Technical Review Incubator Intellectual Property 273

Steve Blank

JUNE 8, 2021

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 417

Lean Security Asia SBIR 417

Steve Blank

MAY 19, 2021

To help a large Defense organization wrestle with how to increase the velocity of innovation in their ranks Steve Blank and I spent the better part of last week with our heads together reviewing everything we learned in the five years since we merged the concepts of problem curation and Lean while launching the innovation pipeline.

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Curation Technical Review Lean Australia 353

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

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Lean Management Business Model Incubator 120

Steve Blank

JUNE 12, 2020

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique.

Oakland 315

Oakland Asia Lean Video 315

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

SEPTEMBER 14, 2017

This way, the innovations that reached engineering would already have substantial evidence – about validated customer needs, processes, legal, security and integration issues identified — and most importantly, minimal viable products and working prototypes already tested. As the head of the U.S. Lessons Learned.

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Incubator Curation Engineer Government 319

Steve Blank

MARCH 3, 2015

It has replaced how to write a business plan with hands-on Lean Startup methods. To create great entrepreneurs, we had to give our students the experience of navigating the chaos and uncertainty of running a lean startup while providing the same kind of rigorous framework the business plan did in its day. Today the U.C.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. It was fun watching it happen.

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Video Silicon Valley RSS California 190

Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

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Lean Marketing Agile Customer Development 334

Steve Blank

MAY 10, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Class lectures were over last week, but most teams kept up the mad rush to talk to even more customers and further refine their products. The Lean LaunchPad was designed to fill that void. Syllabus is here. This is the End.

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Lean Business Model Agile Customer Development 288

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Customer Development Developer Silicon Valley Customer 229

Steve Blank

NOVEMBER 21, 2016

Hacking for Diplomacy takes the Lean Startup methodology and applies it to problems sourced from the State Department. Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. He’s hoping to take some of the Lean methods back to his work in economics. “I

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Hacking for Diplomacy takes the Lean Startup methodology and applies it to problems sourced from the State Department. Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. He’s hoping to take some of the Lean methods back to his work in economics. “I

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

JULY 1, 2014

When I first read about the Investment Readiness Level (IRL) on Steve’s blog, I was excited by Steve’s attempt to bridge the capital-efficient Lean Startup process for founders with the capital-raising process for funders. Since I began incorporating the Investment Readiness Level framework I’ve made three observations.

Sacramento 314

Sacramento Framework Lean Customer Development 314

Steve Blank

MAY 7, 2009

Reply Alan Urech , on May 13, 2009 at 7:03 am Said: As a Moot Bowl Judge who just returned from that competition (May 7-10, 2009), I think that Business Plans provide a framework for the judges and founders to understand the entire business. It provides a guideline for a methodical growth path for the company.

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Business Plan Silicon Valley RSS Venture Capital 160

Steve Blank

JUNE 23, 2020

While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ? This is the first step before you zoom in and design the business model, engage in focused customer development or test your minimal viable products. Lessons Learned.

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Customer Marketing Customer Development Lean 436

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. This approach takes a lot of work, so it’s worth taking a lean approach when starting. Why—or why not—pivot your agency service offering? Image source ).

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PR B2B Lean Audience 120

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Over 10 weeks each team gets out and talks to 100 customers.

Oakland 330

Oakland Incubator Lean Metrics 330

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). Write your USP with these frameworks.

Software Review 158

Software Review Audience Differentiation Framework 158

Steve Blank

SEPTEMBER 9, 2014

The Lean Startup is a process for turning ideas into commercial ventures. They succeed by getting out of the building, testing those hypotheses and learning by iterating and refining minimal viable products in front of potential customers. Filed under: Customer Development , Teaching , Technology. How do you get them?”

Entrepreneur 335

Entrepreneur Framework Lean Customer Development 335

The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do.

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Customer Framework Differentiation Customer Development 75

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 326

Search Business Model Customer Development Agile 326

Steve Blank

MAY 30, 2016

Using the Lean LaunchPad methodology our teams do much more than just build a product or understand customer problems/needs. The teams capture their work in the mission model canvas a framework for each week’s activities. Ultimately you are left without a strategy to turn your idea into a solution that people will use.

Silicon Valley 120

Silicon Valley San Diego Technical Review Incubator 120

Startup Lessons Learned

NOVEMBER 7, 2014

Guest post by Lisa Regan, writer for The Lean Startup Conference. Laura is not only the author of UX for Lean Startup and the creator of the design blog Users Know , she’s also Head of Product at Hint Health, a software company working on healthcare affordability, and one of our most popular speakers. LR: I love a test!

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Lean Design Mobile Engineer 167

Steve Blank

MAY 18, 2020

Or perhaps you would like to join a team creating a new business, or reinventing an existing business, and learn the lean startup techniques that will be critical to our recovery. Stanford’s Lean LaunchPad. It’s not an exercise on how smart you are in a classroom, or how well you use the research to size markets.

Lean 335

Lean Business Model Affiliate Incubator 335

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 427

Customer Marketing Lean Vertical 427

Startup Lessons Learned

NOVEMBER 1, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Lean Startup techniques have been taking off in the social-mission sector, helping people solve problems more effectively, and earning the name Lean Impact. We asked Christie to give a sense of how she sees the relationship between Lean Impact and Lean Startup.

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Lean San Francisco Metrics Angel Investor 167

Steve Blank

OCTOBER 26, 2013

universities teaching the Lean LaunchPad curriculum organized as I-Corps “nodes” across the U.S. The nodes are now offering their own regional versions of the Lean LaunchPad class under I-Corps. The program pays scientists $50,000 to attend the program and takes no equity. Currently there are 11 U.S.

Lean 270

Lean Washington Incubator Agile 270

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). The MVP Tree. The MVP Tree. Be patient.

Product 436

Product Viral Channel San Francisco 436

Steve Blank

DECEMBER 28, 2020

With the theme “Build Back Better” Jerry Engel , Pete Newell , Steve Weinstein and I co-hosted nearly 500 Lean Educators from 63 countries and 235 universities online for a three-hour session to share what we’ve learned about educators on how we can help our communities rebound, adjust, and recover. — Background. Breakout Sessions.

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Lean Community San Jose Africa 427

Steve Blank

AUGUST 31, 2009

And how thinking of a solution to this commonly used model’s failures led to a new model – the Customer Development Model – that offers a new way to approach startup activities outside the building. —– Part 2 of the Customer Development Manifesto to follow. I added some comments there [.]

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Customer Development Developer Customer Silicon Valley 245