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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. They would give companies $250,000 to launch their products.

Product 350
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Burnout « Steve Blank

Steve Blank

Looking at the green and yellows of the farms, I realized that my life lacked the same colors. With the Pacific ocean on my right and the Santa Cruz Mountains on my left, Highway 1 cut through mile after mile of farms in rural splendor. There wasn’t a single stop-light along 2-lane highway for the 45 miles from Half Moon Bay to Santa Cruz.

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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

From a slow start of customer interaction they made major progress in getting out for the building. This week they refined their target market by building a map of potential customers in the U.S. by modeling wind speed, energy costs, homeownership density and green energy incentives.

Customer 241
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Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. 25 Sustainable Green Business Card Samples for Inspiration – [link]. Good, in-depth look at the economics of food trucks – [link].

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7 Customer Service Trends To Watch And Leverage In 2012

YoungUpstarts

While companies have been focusing on eco-friendly products for a number of years, a higher percentage of consumers will be looking to shop at businesses that understand the importance of being “green”, and have products and services to match.

Customer 154
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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. That being said….

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. That being said….