This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Who can I hire later? Filed under: CustomerDevelopment. CustomerDevelopment' But what about for us, a consumer hardware hardware company? Trying to figure out what the right set of co-founders isn’t so clear. How do I decide who I need to have on board on day one? And what can I outsource?”
The CustomerDevelopment process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of CustomerDevelopment is called Customer Discovery. outside the building and test them in front of customers.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types.
Over the last decade we assumed that once we found repeatable methodologies (Agile and CustomerDevelopment , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. it is an art) and again hired professionals. Some men see things as they are and ask why.
They provide consulting, promotion, product testing, hiring, training and incubation services to startups. Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopment Technology Venture Capital' Technology Business Incubators (TBIs).
Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. And all of that cost was caused by one activity: hiring. Hiring is no different from any other company process. Sounds a little abstract, though, doesnt it?
They’ve stopped hiring the best talent, and startups are not looking so risky compared to large companies. Filed under: Business Model versus Business Plan , CustomerDevelopment , Teaching , Venture Capital. Nokia was blind-sided in a classic disruptive innovation. Nanny-Culture, Lack of Risk Taking, Not Sharing.
At Tekes, government employees (and their hired consultants) – with no equity, no risk or reward, no startup or venture capital experience – try to pick startup winners and losers. Filed under: Business Model versus Business Plan , CustomerDevelopment , Teaching , Technology , Venture Capital.
Working with him, I’ve been impressed to watch his small team embrace CustomerDevelopment (and Business Model Generation ) and search the world for the right product/market fit. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. Corporate elephants can dance.
The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on? CustomerDevelopment and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.
We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of CustomerDevelopment and the Lean Startup. Twenty years and 100,000’s of copies of those books later, my life has fortuitously intersected with Steve Blank once again now that we’ve both become educators.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
We hired union laborers to do that. I hired a Director of Product Marketing who in his last company had ran its marketing and then went out into the field and became its national sales director. What’s your advice about hiring sales/marketing folks? (I The same was true for the Product Marketing group.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. I was hired as a training instructor to teach microprocessor system design for the existing Z-80 family and to write a new course for Zilog’s soon to be launched 16-bit processor, the Z-8000. You created it and own it.
The large players like Alibaba, Baidu and Tencent historically would be more likely to simply copy a startup’s features than to hire their talent. Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopment Technology Venture Capital' It usually doesn’t end well.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
They provide consulting, promotion, product testing, hiring, training and incubation services to startups. Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopment Technology Venture Capital' Technology Business Incubators (TBIs).
Here are just a few things you might look for: Reducing risk in young companies Bringing innovation to the enterprise Designing and running experiments Customerdevelopment strategies All conference passes are on sale right now, and you can compare them here.
When your customers expect a turd sandwich and you deliver a turkey club with chipotle mayonnaise, you earn major bonus points, like users twittering about your service , people switching to your service because of tech support, or customers not only following your Tweets but instructing their followers to do the same.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Over the last few weeks I’ve gotten involved in hiring for two startups, a public agency and a non profit. In the last week I had four separate groups through the ranch all wanting to talk either about hiring a senior exec or a senior exec looking for a new job. Are you hiring for search or execution skills? Draw a pie chart.
In this business environment, hiring a new CEO who had experience growing a company around a single technical innovation was a rational decision for venture investors. Startups traditionally required millions of dollars of funding just to get their first product to customers. That’s no longer the case. We now understand that’s wrong.
Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customerdevelopment&# category will build up a narrative of illustrative stories of how customerdevelopment evolved in practice. You need to hire the right type of sales people for the type of [.]
These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Customdevelopment. This means hiring/contracting a freelance web developer or an agency to design and develop your site from start to finish.
They close on the $750k, hire a buddy or two, buy some Macs, and get to work. Things start to get a little fuzzy in terms of priorities, but not to fret, the new office is coming along really well with all of the hiring! Early customerdevelopment talks are going great which keeps the team really excited.
Think about it: Companies hire people who come from outside the buyer’s world and don’t share his interests — employees, agencies, consultants, and the like — and expect them to persuade buyers to hand over their money. Build strong customer communities.
How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the CustomerDevelopment process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.
We were impressed when we found that they did the in-person interviews by hiring usertesting.com for $39 to set up test scenarios, gave the users specific tasks to accomplish with their minimum viable product, videotaped the customer interactions and summarized customer likes and dislikes.)
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
After all, if you already have an all-male startup, you’re already at a disadvantage when it comes to hiring the very women that could fix that imbalance. And yet, when I suggest this practice to hiring managers and recruiters alike, they rarely do it. Beyond hiring, our actual work process matters, too.
The large players like Alibaba, Baidu and Tencent historically would be more likely to simply copy a startup’s features than to hire their talent. Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopment Technology Venture Capital' It usually doesn’t end well.
But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customerdevelopment process to learn how to get design wins from companies who may be happy with their existing vendors. How would that change my company strategy?
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
The importance of the customer feedback cycle & the role it plays for AWeber. How to get your software business to the point where you can hire a business development director. Hunter shares some extremely valuable insights that will prove useful in building beneficial relationships and getting highly qualified customers.
When I began to hire product managers, sales reps and implementation staff from existing document management companies like Documentum and OpenText is when I got first-hand input into what lessons they had learned in their companies over the previous decade. So the whole customerdevelopment cycle is very streamlined.
If you want app development that is both affordable and efficient, you need to know how to hire programmers to do the job. Let’s take a closer look at and how to fill the job position for your next development project in a way that brings your business the most value. The Rise of App Development in the Business World.
Supercomputers get Personal Back in Sunnyvale my friend had not only been hired but had convinced the team that we should be building hardware – making a new class of computers not a software application. We’re building a supercomputer.” We told Andy we’d talk further when he got back from Europe.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content