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For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the CustomerDevelopment Model – offering a new way to approach startup sales and marketing activities.
He just hired Meg Whitman. It’s the antithesis of the Lean Startup. Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits. The Rise of the Lean Startup. And it may work.
The University of Maryland is now integrating the Lean LaunchPad ® into standard innovation and entrepreneurship courses across all 12 colleges within the University. Over 44 classes have embedded the business model canvas and/or Customer Discovery including a year-long course taken by every single one of its bioengineering majors.
As the miles sped by I explained to Dave that he had understood only two of the three parts of what makes a Lean Startup successful. And that he could identify the resources needed, (outsourced contract developers who could build it for him) and he would hire a partner to do so. Filed under: CustomerDevelopment , Technology.
.” Steve Blank, “Is the lean startup dead?” ” The Lean Startup movement started out of necessity. Most principles of Lean Startup remain true, as described by Steve Blank in The Lean Startup Changes Everything : Business Plans are dead: Startups a series of hypothesis that need to be tested.
Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. And the whole site was developed in just 9 weeks.
Who can I hire later? ” She looked at bit puzzled, so I continued to explain… One of the virtues of using the Business Model Canvas as part of a Lean Startup is that it helps you frame each one of your nine critical hypotheses. Filed under: CustomerDevelopment. CustomerDevelopment'
Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. In reality we hadn’t gotten any closer to our goal than the day we hired him. We had accomplished nothing – zero, zilch, nada.
This is a customerdevelopment problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types.
The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. Do you really want to spent $100k building a product to discover through CustomerDevelopment that the market is too small? This is where I spend most of my time.
Berkeley Haas Business School was courageous enough to give me a forum teach the CustomerDevelopment Methodology. In ten years, from the early 1950′s to the early 1960′s, the valley went through a hiring frenzy as jobs in microwave companies went from 700 to 7,000.
You’re Hired, You’re Fired. My first job in Silicon Valley: I was hired as a lab technician at ESL to support the training department. The manager of the training department who hired you wasn’t authorized to do so – and he’s been fired. Could I work here if he wanted to hire me?&#
VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This is a fancy title for a personnel manager in a large corporation who keeps track of all the hiring and firing, and has a staff to build job descriptions and personnel policy documents.
Successful pinball companies didn’t hire Hollywood talent. Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. I know what’s great and what’s not.
I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Founders ask me all the time whether they should hire a PR agency. Hiring a PR agency too early is a sign that the CEO is treating this as someone else’s problem.
VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This is a fancy title for a personnel manager in a large corporation who keeps track of all the hiring and firing, and has a staff to build job descriptions and personnel policy documents.
VCs and angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This is a fancy title for a personnel manager in a large corporation who keeps track of all the hiring and firing, and has a staff to build job descriptions and personnel policy documents.
— I just watched a very smart company try to manage innovation by hiring a global consulting firm to offload engineering from “distractions.” So, in response the company had hired a global consulting firm to help solve the problem. A shorter version of this post first appeared on the HBR blog. There’s a much better way.
These processes reduce risk to an overall organization, but each layer of process reduces the ability to be agile and lean and – most importantly – responsive to new opportunities and threats. Process helps ensure that you can deliver solutions that scale without breaking other parts of the organization. Process Versus Product.
We hired union laborers to do that. I hired a Director of Product Marketing who in his last company had ran its marketing and then went out into the field and became its national sales director. What’s your advice about hiring sales/marketing folks? (I The same was true for the Product Marketing group.
Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. I was hired as a training instructor to teach microprocessor system design for the existing Z-80 family and to write a new course for Zilog’s soon to be launched 16-bit processor, the Z-8000. You created it and own it.
The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on? CustomerDevelopment and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) This post is part four. Syllabus is here.
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. Call it facts for hire. It would be a bit like the hired gun in the old west, but more suited for today’s times. You got it.
VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This is a fancy title for a personnel manager in a large corporation who keeps track of all the hiring and firing, and has a staff to build job descriptions and personnel policy documents.
It’s Not a Conversion Problem, It’s a CustomerDevelopment Problem. This is a customerdevelopment problem. So What is CustomerDevelopment? The core idea behind customerdevelopment is that the assumptions you make about a target market are only guesses. Website Analysis.
Supercomputers get Personal Back in Sunnyvale my friend had not only been hired but had convinced the team that we should be building hardware – making a new class of computers not a software application. Reply Karma in the Lean Startup Era , on January 28, 2010 at 5:26 pm Said: [.] We’re building a supercomputer.”
But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customerdevelopment process to learn how to get design wins from companies who may be happy with their existing vendors. How would that change my company strategy? A good case study here is most iPhone apps.
Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customerdevelopment&# category will build up a narrative of illustrative stories of how customerdevelopment evolved in practice. You need to hire the right type of sales people for the type of [.]
In 2012 I got together with Alexander Osterwalder , Henry Chesbrough and Andre Marquis to think about the Lean and the future of corporate innovation. It didn’t take us very long to connect the dots between exponential growth, business model innovation and the “Lean Startup” movement. in developing these new models.
One of them used to be a lead developer at [insert hot consumer tech company here]. They need to raise money before building anything substantial after determining that they needed a little dough to follow the Lean Startup methodology. They close on the $750k, hire a buddy or two, buy some Macs, and get to work.
He spoke at the Founder Institute last week, and his advice was to not hire a PR agency until there were so many inbound requests that you can’t handle them yourself. Page views drive his ad revenue, which is probably CPM based. He knows how to publish articles that drive page views, and this is a good one.
It’s been fun watching a 20th Century entrepreneur learn new tricks as he builds his next startup, FindTheBest using Lean Methodology. Lean Start-up Connection: Business Model Canvas. By leaning on our technology, we knew we could build cheaply, we just didn’t know how cheaply. Lean Start-up Connection: Agile Development.
He’s now run several Lean LaunchPad classes and has seen a ton of healthcare startups. This suggests that they haven’t completed a petal diagram to look at the existing offerings, or analyzed the “job” that someone needs to hire a solution for. Use the Lean Startup tools! Embrace the Lean Startup tools and methods.
This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
In reality I had been hired as CEO and the adult supervision and administrative overseer of one of the most creative talents in the valley. A month later, after raising $4 million dollars (we literally had VC’s fighting over who else would fund us), Peter and I started our video game company, Rocket Science Games. We understood none of this.
Lean Business: Capacity Management, Overhead, and Your Business – [link]. Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. What to do when you hire someone better than yourself…. |
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Class lectures were over last week, but most teams kept up the mad rush to talk to even more customers and further refine their products. The Lean LaunchPad was designed to fill that void. Syllabus is here. This is the End.
It was an educational mission to tell the story of who our customers were (and by inference who all the graphics board customers were) and why the current reviews of these graphics boards weren’t adequately measuring what was important to this large market. Theoretically, that’s why I hired them.
If that’s you, by all means hire a VP of Sales with a great rolodex and call on established mainstream companies – and ignore the rest of this post. Reply 4 Anti-Lean Startup Archetypes at Market By Numbers , on August 4, 2009 at 11:30 am Said: [.] Market Type But most startups aren’t in existing markets.
The importance of the customer feedback cycle & the role it plays for AWeber. How to get your software business to the point where you can hire a business development director. Hunter shares some extremely valuable insights that will prove useful in building beneficial relationships and getting highly qualified customers.
Consumer Internet investing seems to have split off from traditional Venture Capital, and is creating a new category of VC’s: Lean VC’s. I think you can blame Customer and Agile Development for a small part of it. The Rise of the “Lean VC’s” – Consumer Internet Gets Funded. Lean VC’s are Different.
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