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Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired.
This is a customerdevelopment problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, productdevelopment, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to productdevelopment.).
HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, productdevelopment and management processes, and types of organizational forms etc. In government agencies process versus product has gone further. Instead, most organizations look to create even more process.
He just hired Meg Whitman. Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits. They needed to be sure that what they were building was what customers wanted and needed.
They couldn’t keep up with the fast productdevelopment times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on?
It’s Not a Conversion Problem, It’s a CustomerDevelopment Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customerdevelopment problem. So What is CustomerDevelopment? Extra Lucrative Conversion Advice.
Think about it: Companies hire people who come from outside the buyer’s world and don’t share his interests — employees, agencies, consultants, and the like — and expect them to persuade buyers to hand over their money. Build strong customer communities. Help customers build social capital.
This post describes how the traditional productdevelopment model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. For example, some startup sales execs believe hiring the core sales team is a key objective.
They close on the $750k, hire a buddy or two, buy some Macs, and get to work. ASC starts building product, but as they get into the thick of it, the team realizes executing on their vision is going to be extremely hard. Early customerdevelopment talks are going great which keeps the team really excited.
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. Call it facts for hire. It would be a bit like the hired gun in the old west, but more suited for today’s times. You got it.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. As a result, the standard productdevelopment model is not only useless, it is dangerous.
Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, productdevelopment may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.
He spoke at the Founder Institute last week, and his advice was to not hire a PR agency until there were so many inbound requests that you can’t handle them yourself. Page views drive his ad revenue, which is probably CPM based. He knows how to publish articles that drive page views, and this is a good one.
If that’s you, by all means hire a VP of Sales with a great rolodex and call on established mainstream companies – and ignore the rest of this post. Look for some “ skunk works &# project where the productdevelopers are actively seeking alternatives to their own engineering organization.
The excerpts, which appeared first at Inc.com , highlight the CustomerDevelopment process, best practices, tips and instructions contained in our book. ———– Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic.
After 20 years of working in startups, I decided to take a step back and look at the productdevelopment model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the productdevelopment model?
This series of posts is a brief explanation of how we’ve evolved from ProductDevelopment to CustomerDevelopment to the Lean Startup. The ProductDevelopment Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
If any of the answers are “Yes,” then hire them a bit later as an early employee. They deal with the daily crisis of productdevelopment and acquiring early customers. Filed under: CustomerDevelopment , Family/Career/Culture. CustomerDevelopment Family/Career/Culture'
Now the company is in crisis mode because the rest of the organization (productdevelopment, marketing, etc.) Business Model Design and CustomerDevelopment Stack. The alternative to the traditional product introduction process is the Business Model Design and CustomerDevelopment Stack.
In our experience, structured customerdevelopment work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customerdevelopment is tough to do.
They’re afraid to hire, afraid to spend, afraid to risk. If you don’t, then how can you design and price your product and know whether it’s worth pursuing in the first place? Here are four steps you can build into the front end of your new productdevelopment process: Step 1: Identify benchmarking outcomes. Just… afraid.
They have many, many man-years of development and customerdevelopment in them. You have your general management meeting and in your general management meeting you talk about productdevelopment, about marketing and about finance. Edwin: There are a million others. It’s bundled in different groups.
Find and hire one or more developers Pros: Implementation Speed - Developers working full time will be much more efficient for you and your product since they’ll be dedicated to your company. Access - Good developers are tough to find. Cons: Cost - Most development shops work on a cash basis.
Customerdevelopment would be reduced to a single person exercise that could be repeated in parallel dozens of times over, ultimately yielding 30+ companies a year. Second, the company must eventually own the productdevelopment and maintenance functions in-house. Our model at Casual Corp.
Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of ProductDevelopment Flow If youve ever wondered why agile or lean development techniques work, The Principles of ProductDevelopment Flow: Second Generation Lean ProductDevelopment by Donald G. Reinertsen is the book for you.
To succeed they realized this isn’t simply coming up with one new product. The company had hired a leading management consulting firm that helped them select 15 critical areas of change the Tsunami Initiative was tasked to work on. It meant pivoting an entire company – and its culture.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Hire a Programmer The Hope: You’ll use the programmer to build a prototype that will get you traction and experience. You know how to product manage and you’ve hired programmers before. I recommend you start by reading this post on how to hire a programmer. We tried this at Yipit and failed.
If you don’t yet have a team yet, list the roles you need to hire for. Also, make a bullet list of the marketing activities that will drive customers to your door. If you don’t yet have a team yet, list the roles you need to hire for. Another great way to test your idea is to create a minimum viable product, or MVP.
September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker. Conducted CustomerDevelopment. Established product-market fit. Conclusion.
In hindsight it appeared clear that startups that survive the first few tough years do not follow the traditional product-centric launch model espoused by product managers or the venture capital community. Through trial and error, hiring and firing, successful startups all invented a parallel process to productdevelopment.
As part of their book campaign, Brant and Patrick have teamed up with General Assembly to offer 4 free online video classes, including: Lean UX Research Techniques - Rapid Prototyping - How to HireDevelopers - Growth Hacking Every book pre-order get access to all of these classes - and quite a bit more. It's a big tent.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. In an early stage startup, instead of sales being up front, the point departments are likely to be productdevelopment and customerdevelopment.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. And all of that cost was caused by one activity: hiring. Hiring is no different from any other company process. Sounds a little abstract, though, doesnt it?
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Its a key lean startup concept.
Lessons Learned by Eric Ries Saturday, November 29, 2008 The ABCDEFs of conducting a technical interview I am incredibly proud of the people I have hired over the course of my career. This second objective plays no small part in allowing you to hire the best. Hiring decisions are among the most difficult, and the most critical.
Startups especially can benefit by using technical debt to experiment, invest in process, and increase their productdevelopment leverage. The biggest source of waste in new productdevelopment is building something that nobody wants. Leverage productdevelopment with open source and third parties.
Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their productdevelopment process. Good luck, engineering manager. It was painful for a lot of people.
After all, if you already have an all-male startup, you’re already at a disadvantage when it comes to hiring the very women that could fix that imbalance. And yet, when I suggest this practice to hiring managers and recruiters alike, they rarely do it. Beyond hiring, our actual work process matters, too.
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