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For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types.
The CustomerDevelopment process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of CustomerDevelopment is called Customer Discovery. outside the building and test them in front of customers.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Examples are Hollywood for movies, Milan for fashion, New York for finance and today, SiliconValley for technology entrepreneurship. It has become China’s SiliconValley. They provide consulting, promotion, product testing, hiring, training and incubation services to startups.
But for the last decade “innovation” in Chinese software meant something different than it did in SiliconValley. The large players like Alibaba, Baidu and Tencent historically would be more likely to simply copy a startup’s features than to hire their talent. Of course “copy” is too strong a word. Perhaps it’s the weather.
Hitting “burnout” changed the trajectory of both ends of my career in SiliconValley. Zilog Zilog was my first SiliconValley company where you could utter the customer’s name in public. Recovery That weekend I left the Valley and drove along the coast from San Francisco to Monterey. The bill had come due.
I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. I’ve watched the Valley go from Microwave Valley – to Defense Valley – to SiliconValley to Internet Valley. So how did this happen? Where is it going?
We hired union laborers to do that. I hired a Director of Product Marketing who in his last company had ran its marketing and then went out into the field and became its national sales director. What’s your advice about hiring sales/marketing folks? (I Steve Blanks 30 years of SiliconValley startup advice.
The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on? CustomerDevelopment and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.
He’s as good as any startup CEO in SiliconValley. Working with him, I’ve been impressed to watch his small team embrace CustomerDevelopment (and Business Model Generation ) and search the world for the right product/market fit. Corporate elephants can dance. So why this post? They will build the sales team that follows.
Examples are Hollywood for movies, Milan for fashion, New York for finance and today, SiliconValley for technology entrepreneurship. It has become China’s SiliconValley. They provide consulting, promotion, product testing, hiring, training and incubation services to startups.
But for the last decade “innovation” in Chinese software meant something different than it did in SiliconValley. The large players like Alibaba, Baidu and Tencent historically would be more likely to simply copy a startup’s features than to hire their talent. Of course “copy” is too strong a word. Perhaps it’s the weather.
The culture and work ethic of Convergent had earned it the title “the Marine Corps of SiliconValley”. Supercomputers get Personal Back in Sunnyvale my friend had not only been hired but had convinced the team that we should be building hardware – making a new class of computers not a software application. Order Here.
As the emeritus Chief Technology Officer of the United States, he still connects government and SiliconValley. He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George. Todd Park convened the team that saved Obamacare.
Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customerdevelopment&# category will build up a narrative of illustrative stories of how customerdevelopment evolved in practice. You need to hire the right type of sales people for the type of [.]
But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customerdevelopment process to learn how to get design wins from companies who may be happy with their existing vendors. Steve Blanks 30 years of SiliconValley startup advice. Order Here.
If that’s you, by all means hire a VP of Sales with a great rolodex and call on established mainstream companies – and ignore the rest of this post. Steve Blanks 30 years of SiliconValley startup advice. Market Type But most startups aren’t in existing markets. I cover this in the Four Steps to the Epiphany.)
The department had hired a recruiter and was interviewing candidates from other chip companies. I’ve built my company using the CustomerDevelopment Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. Order Here.
Its easy to take SiliconValley for granted. Ive written a little bit about the origins of SiliconValley because I think its important for us to understand how we got here in order to make sure we preserve what is best about our community. And do your customerdevelopment.
Lessons Learned by Eric Ries Wednesday, February 11, 2009 The free software hiring advantage This is one of those startup tips Im a little reluctant to share, because its been such a powerful source of competitive advantage in the companies Ive worked with. This approach gives you an edge in hiring. Instead, engage with the project.
Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. Money matters: why women founders struggle in SiliconValley | The Verge – [link]. Bad CustomerDevelopment Questions and How to Avoid My Mistakes – [link]. What to do when you hire someone better than yourself…. |
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
But what made the overwhelming impression for me was finding an entrepreneurial software cluster on par with the Internet software portion of SiliconValley. It’s much easier to just steal their ideas and hire their employees. Filed under: China , CustomerDevelopment , Technology , Venture Capital. In the U.S.
Hire around you to fill those weak spots. …. Being in Ohio, which lacks the startup ecosystem of an entrepreneurial cluster like SiliconValley, made it difficult for Will to get funding for his first startup, Huddlewoo : The type of business that we were building needed an investment of capital ahead of revenue.
Id like to call special attention to Kurt Carr s perspective (lets hope he finishes his five-part series): Now that I’m back in Ohio (I was one of the token foreigners in a room full of SiliconValley residents), I have found myself reliving and rethinking much of what I saw there. We all owe him our thanks for persevering.
These are just a few of the powerful, growth-fostering impacts “Rock Star” customers are creating for a variety of companies. And engaging customers in such ways is generally much less expensive than hiring costly employees or agencies. But it does require some new thinking. You have to make it easy for them to do so.
Entrepreneurs beyond SiliconValley, including those working abroad, often have to retool Lean Startup methods to apply them in places with very different business cultures. Those conversations can often circle around the difficulties of entrepreneurship outside SiliconValley. On September 24 in the U.S.
Customerdevelopment. For those interested in getting started with agile or customerdevelopment, I thought Id include a few links. For customerdevelopment, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.
Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, SiliconValley, is absolutely overwhelming. Asked to help, I am confident that SiliconValley and every other innovation center will step up. They are nerds.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? The four kinds of work, and how to get them done: The four kinds of work, and how to get them done: Five Whys Where did SiliconValley come from? What is customerdevelopment?
And it hires very smart people from the best schools. BTW, by the standards mentioned in the Times article, the following people would never have been interviewed or hired at Google. College Dropouts - Bill Gates, Steve Jobs, Larry Ellison These guys realized that customers don’t ask for your transcript. I love Google.
Lessons Learned by Eric Ries Sunday, December 7, 2008 The hackers lament One of the thrilling parts of working and writing in SiliconValley is the incredible variety of people Ive had the chance to meet. And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time!
A college degree is great if you’re looking to get hired. Entrepreneurship stretches from Main Street to SiliconValley, from startups to big companies. Filed under: CustomerDevelopment , SiriusXM Radio Show. You’re never going to come up with a different strategy for how you approach the world.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? The four kinds of work, and how to get them done: The four kinds of work, and how to get them done: Five Whys Where did SiliconValley come from? What is customerdevelopment?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? The four kinds of work, and how to get them done: The four kinds of work, and how to get them done: Five Whys Where did SiliconValley come from? What is customerdevelopment?
But what made the overwhelming impression for me was finding an entrepreneurial software cluster on par with the Internet software portion of SiliconValley. It’s much easier to just steal their ideas and hire their employees. Filed under: China , CustomerDevelopment , Technology , Venture Capital. In the U.S.
The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in SiliconValley is the toughest it has been since the dot.com bubble. CustomerDevelopment , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development.
A college degree is great if you’re looking to get hired. Entrepreneurship stretches from Main Street to SiliconValley, from startups to big companies. Filed under: CustomerDevelopment , SiriusXM Radio Show. You’re never going to come up with a different strategy for how you approach the world.
The Man Who Shot Liberty Valance I always had been curious about how SiliconValley, a place I had lived and worked in, came to be. The Man Who Shot Liberty Valance I always had been curious about how SiliconValley, a place I had lived and worked in, came to be. How did SiliconValley start?
Getting B-52s through the Soviet Air Defense System Posted on March 29, 2009 by steveblank This is post II of how I came to write “ The Secret History of SiliconValley “ 1974. Sure the rest of the stories diverge though… can’t really imagine a Soviet counterpart to the CustomerDevelopment method.
Most publishers are still caught up in an outdated “vision vs. metrics&# argument, which is already obsolete here in SiliconValley. The world is generally not as tech-savvy as SiliconValley and will continue to rely on traditional mechanisms for content distribution for the foreseeable future.
If I have some budget for outside help, should I hire a vendor to help us drive down our payment fraud rates by 1% (ROI easy to predict), or hire a market research firm to give us insights into potential customers (ROI hard to predict)? The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
I plan to apply these models to my own ventures, especially within new contexts separate from software and web development. The problem is that the most authentic innovators and entrepreneurs are in the Valley. I want more than anything to come to SiliconValley after I graduate and join the vibrant ecosystem.
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