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Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Max and his partners had interviewed and analyzed over 650 early-stage Internet startups. In May they released the first Startup Genome Report — an in-depth analysis on what makes early-stage Internet startups successful. Today you’re invited to benchmark your own internet startup and see how you compare to the winners.
They went to work gathering deep knowledege of what makes successful Internet startups. Max and his partners interviewed and analyzed over 650 early-stage Internet startups. Today they released the first Startup Genome Report — a 67 page in-depth analysis on what makes early-stage Internet startups successful.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Then the cycle repeats with a new set of technologies.
Customerdevelopment” has become its own skill and body of knowledge, and there are some crucial nuances to understand up front before beginning your customer dev discussions. A lot of great startup advice is often shared on the internet, but I find that this area is under-represented relative to how important it is.
We taught them the business model / customerdevelopment / agile development solution stack. This methodology forces rapid hypothesis testing and CustomerDevelopment by getting out of the building while building the product. And since the rest of the slides were about CustomerDevelopment, I taught those.
70% of Chinese Internet users are under 30. Internet penetration in Beijing is greater than 70% while it’s less than 25% in Yunnan, Jiangxi, Guizhou and other provinces. The slide below from the Zhen Fund shows the breadth of business coverage of each of the Chinese Internet incumbents. New Rules for China.
Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), In customer discovery, you asked prospects how they get information about new companies and new products. It’s likely that each audience reads different media (potential customers read something very different than potential investors.) Step 3: Media.
Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.
- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)
Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. If it worked in the Yellow Pages, why not on the Internet? Cars Direct / Internet Brands.
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Welcome to the Internet bubble.) See part one for the first time it happened. Good stuff too.
It took me 8 startups and 21 years to get it right, (and one can argue success was due to the Internet bubble rather then any brilliance.) No internet, no blogs, no books on startups, no entrepreneurship departments in universities, etc. It’s what my textbook on CustomerDevelopment describes. I was an idiot.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.
Think of the Microprocessor, Personal Computer, Internet, Twitter, Youtube, Facebook, Google, the iPhone. CustomerDevelopment There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Founders need to validate their vision in front of customers early and often.
70% of Chinese Internet users are under 30. Internet penetration in Beijing is greater than 70% while it’s less than 25% in Yunnan, Jiangxi, Guizhou and other provinces. The slide below from the Zhen Fund shows the breadth of business coverage of each of the Chinese Internet incumbents. New Rules for China.
Isn't "a pleasant surprise" too rare in business, and don't you want to be known as the company where it happens every day? The closest thing to getting "outside the building" while staying inside the building.
Max and his partners had interviewed and analyzed over 650 early-stage Internet startups. In May they released the first Startup Genome Report -- an in-depth analysis on what makes early-stage Internet startups successful. Today you're invited to benchmark your own internet startup and see how you compare to the winners.
Filed under: CustomerDevelopment , ESL , Technology | Tagged: Steve Blank , Entrepreneurs , ESL « Convergent Technologies: War Story 1 – Selling with Sports Scores A Wilderness of Mirrors » 17 Responses Michael F. No internet, no blogs, no books [.] Thanks Steve, Great insight.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
Ditch the business plan and when assumptions are proven wrong, pivot CustomerDevelopment: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Single users can test enterprise software using a credit card.
Each has its own iterative process: customerdevelopment and agile development respectively. In a customer problem pivot, we try to solve a different problem for the same customer segment. When doing intense customerdevelopment, the problem team can attain a high level of empathy with potential customers.
We’re now in the second Internet bubble. CustomerDevelopment , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development. Startups could now get a first version of a product out to customers in weeks/months rather than months/years. Carpe Diem. Tools in the New Bubble.
Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. At the time no one (including Apple) knew exactly what consumers were going to do with multimedia, it was still pre-Internet. It was fun watching it happen.
A large number of these customers had mailed back their registration cards (this was pre-Internet) with their names, phone numbers, job titles, etc. So I asked the fatal question, “Has anyone ever looked at the customer registration cards? This was a company that had sold 15,000 graphics boards and monitors to consumers.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.
You go onto the Internet and can control what people hear on terrestrial radio. It offers Internet radio targeted advertising and is growing really well. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. I especially like Jelli , which is user power radio.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. I got my start programming on an old IBM XT; it was thanks to MUDs that I first discovered the internet. So much for timing.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Take a look and let me know what you think.
Consumer Internet investing seems to have split off from traditional Venture Capital, and is creating a new category of VC’s: Lean VC’s. I think you can blame Customer and Agile Development for a small part of it. The Rise of the “Lean VC’s” – Consumer Internet Gets Funded. Here’s why.
But it goes beyond that, including techniques for improving the economics of product development. Reinertsen weaves together ideas from lean manufacturing, maneuver warfare, queuing theory, and even the architecture of computer operating systems and the Internet. That is what we started with on the Internet 30 years ago.
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