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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. If it worked in the Yellow Pages, why not on the Internet? Cars Direct / Internet Brands.

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

A large number of these customers had mailed back their registration cards (this was pre-Internet) with their names, phone numbers, job titles, etc. So I asked the fatal question, “Has anyone ever looked at the customer registration cards? This was a company that had sold 15,000 graphics boards and monitors to consumers.

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Lessons Learned: About the author

Startup Lessons Learned

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. I got my start programming on an old IBM XT; it was thanks to MUDs that I first discovered the internet.

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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The embedded presentation above is filled with valuable data on the state of the Internet and trends in technology around the world. Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp.

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New Rules for the New Internet Bubble

Steve Blank

We’re now in the second Internet bubble. Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development. Startups could now get a first version of a product out to customers in weeks/months rather than months/years. Carpe Diem. Tools in the New Bubble.

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Our VP of Business Development had no problems getting meetings and fund raising was easy. The Digital Dream Team Way before the Internet phenomenon, we had created “Rocket Science the brand ” that was much bigger in size and importance than Rocket Science the company.