Remove Customer Development Remove Internet Remove Vertical Remove Web
article thumbnail

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 263
article thumbnail

Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

It took me 8 startups and 21 years to get it right, (and one can argue success was due to the Internet bubble rather then any brilliance.) No internet, no blogs, no books on startups, no entrepreneurship departments in universities, etc. It’s what my textbook on Customer Development describes. I was an idiot.

article thumbnail

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Welcome to the Internet bubble.) See part one for the first time it happened. Good stuff too.

article thumbnail

Can You Trust Any vc's Under 40?

Steve Blank

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.

article thumbnail

Rocket Science 4: The Press is Our Best Product

Steve Blank

Our VP of Business Development had no problems getting meetings and fund raising was easy. The Digital Dream Team Way before the Internet phenomenon, we had created “Rocket Science the brand ” that was much bigger in size and importance than Rocket Science the company.