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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

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Top 120 Startup Posts for 2010

SoCal CTO

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

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Lessons Learned in Diagnostics

Steve Blank

It will “sell itself” A business is much more than just good science: it is about customers seeing value and being willing to pay and proper validation and reimbursement coding and … A successful business is the sum (and integration!) It includes reimbursement, regulation, IP, validation, channel access, etc.

Lean 250
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders overestimate the value of IP before product market fit by 255%. . Filed under: Customer Development , Teaching , Venture Capital. Balanced teams with one technical founder and one business founder raise 30% more money, have 2.9x Most successful founders are driven by impact rather than experience or money.

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

The contract says you retain the IP and are allowed to sell a product like this to other companies. You build the product, then you have your banner customer and go get others. make for not putting customer development before writing code. You land a contract to build them the solution. You’re just stalling.

Customer 231
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.)

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.