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Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. The cloud , open-source development tools and web 2.0 Startups still need capital to scale once they find good product-market fit and a repeatable-scalable business model.).
To do this they have to accomplish five things; 1) get deal flow – via networking and legwork, they identify likely industries, companies and teams with the potential for rapid growth (less than 10 years), 2) evaluate those companies and teams on the basis of technology, market opportunity, and team.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
In 1995 Netscape IPO’d and browsers started to become more prevalent. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. they can build teams that really focus on building & marketing great products. I further that.
My first IPO at Convergent. This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. People who aren’t current customers of our graphics boards will get to know our company and brand. That’s every marketeers excuse for putting their kids in an ad.)
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
At the very least, you can plug those assumptions into your financial model, now that you have a sense for what the cost of acquiring new customers might look like. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Eric -- This is a pretty interesting idea.
I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. For life sciences it was the Genentech IPO in 1980 that proved to investors that life science startups could make them a ton of money. And while new markets were created (i.e.
As I talked about in a previous interview, IMVUs original MVP took us six months to bring to market. As I present in my blog, defining the MVP requires answering the following question: "Will our customers be willing to buy the product with these features - available at this date - at this price?" Thanks Eric, great blog!
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.
Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Good to see that your thoughts on what a CTO is aligns with my own experiences. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Seth Godin: How often should you publish?
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Steve Blank is a retired serial entrepreneur, educator, thought leader and creator of the rigorous "CustomerDevelopment" methodology detailed in his book, "The Four Steps to the Epiphany." The senior partner at the time was Bill Davidow , a marketing legend and a hero of mine who had also funded other Enterprise software companies.
Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System.
In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. Thus far the results are encouraging.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
Lessons Learned by Eric Ries Thursday, July 15, 2010 Some IPO speculation Inspired by Steve Blank’s post today about the “lost decade&# of IPO’s , I’d like to make some predictions. The fact that IPO’s are disappearing makes intuitive sense to me. Let me be clear: Steve is the historian.
Instead, each potential customer has to go through a self-serve process of signing up and paying money. Because they have no presence in the market, they have to find distribution channels to bring in customers. What’s the total available market? What’s the ROI on acquiring new customers?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment?
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. They taught you about customers, markets and profits. The goals were “first mover advantage,” “grab market share” and “get big fast.”
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. Thats what business is designed to do.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. blader : @ericries my #1 takeaway from #leanstartup : "No marketing team. No engineering team.
Another is used by marketing to refer to what customers see. In traditional batch-and-queue development, these two concepts are linked. All customers will see the new software as soon as it’s deployed. One thing you seem to be treating lightly is how to use continuous development in business systems.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ▼ June (3) What is a startup?
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs. When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Just as a business incurs some debt to take advantage of a market opportunity developers may incur technical debt to hit an important deadline. This was a huge win (and we were delighted to give credit where it was due), because it allowed our initial products to get to market much faster. Eric, great post.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.
how big is the market? Most important slide: hockey stick Micro-scale results Key questions: who is the customer, and how do you know? what is the potential market size? whos on the marketing team? can the team bring the product to market? who is the customer? can your team execute the growth plan?
Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment? ScienceDaily: Corporate culture is most important.
And do your customerdevelopment. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Provide early seed capital, and be the ones to make those introductions. Make your city a gateway to other opportunities, so that entrepreneurs can increase their access by starting there.
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
If all the engineers work on the same thing at the same time, and all the marketers do the same, and QA, and ops, all the way down the line, then each department develops its own team-based private reality. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
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