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Customer Development in Japan: a History Lesson

Steve Blank

The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After my reading The Four Steps to The Epiphany several times, my Customer Development conviction got stronger.

Japan 305
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Massacre at IBM

Steve Blank

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.

San Jose 261
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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. Filed under: China , Customer Development , Technology , Venture Capital. China Customer Development Technology Venture Capital' All the usual caveats apply.

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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. Filed under: China , Customer Development , Technology , Venture Capital. China Customer Development Technology Venture Capital' All the usual caveats apply. It usually doesn’t end well.

China 328
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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. Filed under: China , Customer Development , Technology , Venture Capital. China Customer Development Technology Venture Capital' All the usual caveats apply.

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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. Filed under: China , Customer Development , Technology , Venture Capital. China Customer Development Technology Venture Capital' All the usual caveats apply. It usually doesn’t end well.

China 220
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Introduction to Growth Hacking for Startups

VC Cafe

Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. Your startup could be big in Japan! While it usually requires permission from the brand, logos instill a sense of security to users.

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