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Customer DevelopmentLead GenerationProduct Development
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money.
Talented productdevelopers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. Community marketing is the best way to leverage Rock Star customers.
Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to productdevelopment. The post How To Create Customer Personas With Actual, Real Life Data appeared first on ConversionXL.
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in productdevelopment. For example, recruiting writ large is useful at all stages of development. CustomerDevelopment.
Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is leadgeneration. On Sean’s GrowthHackers.com , categories include… So, essentially everything from customerdevelopment and onboarding to persuasion and social marketing fall under the umbrella of growth hacking. Conclusion.
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of productdevelopment and is used to quickly and quantitatively test a product or a product feature.
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. few years ago I also started following Alexander Osterwalder in his blog about his Business Model Generation -mantra.
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