Startup Professionals Musings

APRIL 28, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).

CTO Hire 252

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Startup Professionals Musings

FEBRUARY 22, 2013

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).

CTO Hire 244

CTO Hire Fractional CTO Startup Angel Investor 244

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

Lean 263

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Startup Professionals Musings

DECEMBER 1, 2010

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).

CTO Hire 227

CTO Hire Fractional CTO Startup Angel Investor 227

Gust

APRIL 20, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).

CTO Hire 171

CTO Hire Fractional CTO Angel Investor Public Relations 171

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

www.rocketwatcher.com

NOVEMBER 8, 2010

Covering market strategy and planning, product launches, social media, public relations, messaging, positioning and communications, Rocket Watcher aims to help start-up product marketers make the most of their limited resources. Rocket Watcher provides a practical look at product marketing for start-ups.

B2B 42

B2B Metrics Marketing Startup 42