Steve Blank

MARCH 2, 2011

In it Shackleton defined courage and leadership. corporation – starting a new technology division bringing disruptive technology to market at General Electric. One of GE’s new divisions – GE’s Energy Storage – has been given the charter to bring an entirely new battery technology to market. So why this post?

Silicon Valley 239

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Steve Blank

APRIL 14, 2013

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. business models. Note that the inner ring shows their global equivalents.). I can’t imagine a U.S.

China 329

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Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# My advice was to start a policy of making reversible decisions before anyone left his office or before a meeting ended.

Silicon Valley 310

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Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 272

Silicon Valley Technical Review RSS PR 272

Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.

Silicon Valley 161

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Steve Blank

MAY 26, 2009

Different market opportunities present radically different startup risks and costs. The time to product and scale of investment is radically different than other startup markets.&# Intellectual Property At the next class I said, “You all ought to get out and start talking to customers on day one, and get early feedback on your idea.

Vertical 159

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Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. » Dig for Leadership - Stories that try to make the world a better place. , carry on reading.

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crowdSPRING Blog

JUNE 6, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Content Marketing Will Fail Your Business If You Keep Doing This – crowdspring.co/S2Ivic. Customer] Retention is King (good insights on measurement) – crowdspring.co/1haiyJt.

Social Media 94

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crowdSPRING Blog

MARCH 15, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link].

Social Media 105

Social Media Small Business Design Media 105

crowdSPRING Blog

APRIL 25, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS.

Social Media 92

Social Media Small Business Design Media 92

Steve Blank

MARCH 19, 2009

While I was waiting in the lobby to pick up my offer letter, the head of marketing communications (who was to be one of my direct reports) came up to me as I held my just signed employment agreement. OK, let’s start with the basics, who does marketing think our customers are?” The obvious one’s were who were they?

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The answer depends on your answer to two questions: which step in the Customer Development process are you on?

Technology 146

Technology Silicon Valley Fractional VPE Part-Time VPE 146

Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.

Silicon Valley 208

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Steve Blank

MAY 11, 2009

This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. People who aren’t current customers of our graphics boards will get to know our company and brand. That’s every marketeers excuse for putting their kids in an ad.) It was fun watching it happen.

Video 190

Video Silicon Valley RSS California 190

Steve Blank

APRIL 14, 2013

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. business models. Note that the inner ring shows their global equivalents.). I can’t imagine a U.S.

China 221

China Silicon Valley Non-Compete Intellectual Property 221

Steve Blank

JULY 20, 2009

No mainframe or minicomputer company saw any market for these small machines. And truth be told, these early systems were laughable, at first having no disk drives (you used tape cassettes,) no monitors (you used your TV set as a display,) and no high level programming languages. You created it and own it.

Silicon Valley 207

Silicon Valley Chad RSS San Francisco 207

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 256

Customer Development Developer Customer Silicon Valley 256

Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

Customer Development 229

Customer Development Developer Silicon Valley Customer 229

Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

Silicon Valley 133

Silicon Valley RSS Venture Capital Customer Development 133

Steve Blank

OCTOBER 5, 2009

It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” It would be the company where I actually earned the title.

North Carolina 133

North Carolina Silicon Valley Fractional VPE Part-Time VPE 133

Steve Blank

NOVEMBER 26, 2009

So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. After more customer interviews, we have shifted our market type hypothesis to- entering an existant market. Just a reflection on my family and hopes for our children. Order Here. Now In Print!

Silicon Valley 156

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Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. And in the 1960s ESL’s customers asked the company to analyze and interpret telemetry data even though this was a traditional function of the “customer.&# If you think the Cold War turned out the right side up (i.e.

Silicon Valley 201

Silicon Valley Stealth RSS California 201

Steve Blank

MARCH 20, 2009

Our first question was, did the total number of customers that had already bought products from our competitors and us represent a saturated market or the tip of the iceberg? In other words what was the Total Available Market (TAM) and how much of the market had been already served? First, I presented what I had learned.

Silicon Valley 150

Silicon Valley Customer RSS Philippines 150

Steve Blank

JULY 27, 2009

We four instructors would grumble and complain to one another about our lack of leadership. What’s Marketing? But the one group that had me stumped was something called “marketing.&# &# Explain it to me again,&# I’d ask. For entrepreneurs good things come to those who ask. But Intel was kicking our rear.

Silicon Valley 120

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Startup Lessons Learned

SEPTEMBER 30, 2008

My answer to that was to be part of the team whose whole is better that its individual parts as its mentioned in the article, a team leadership rather that a point leadership. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How can I remain effective. Very good and informative.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Brilliant ad agencies and clever marketing communications experts. Talented product developers. Your most powerful growth engine is your existing customer. Are you ready to grow your company? That’s right.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Your board nods sagely at your target customer list. Market Type But most startups aren’t in existing markets.

Silicon Valley 146

Silicon Valley RSS California Customer Development 146

YoungUpstarts

SEPTEMBER 12, 2012

You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. Close the sale.

Customer 168

Customer Social Media Retention Canada 168

Startup Lessons Learned

OCTOBER 4, 2008

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. I help lead the Engineering Leadership SIG at SDForum and wonder if you would be interested in speaking to our group about lean starups. hope to hear from you.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

ConversionXL

JANUARY 24, 2014

How To Come Up With A Value Proposition In A Crowed Market. It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Content & Co-marketing. Co-market with external vendors to promote new integrations (i.e

Developer 104

Developer Cofounder API New Jersey 104

Steve Blank

JANUARY 21, 2010

The good news is this team found a business model, product/market fit and a repeatable sales model. What lies ahead, however, is a different set of challenges: finding the new set of mainstream customers on the other side of the chasm and managing the sales growth curve. Planning is another key distinction. All of this is often true.

Agile 120

Agile Development Team Review Leadership Merger 120

Steve Blank

MAY 7, 2009

Filed under: Marketing , Technology , Venture Capital | Tagged: Steve Blank , Venture Capital , Entrepreneurs , Early Stage Startup , Tips for Startups « Customer Analytics – From Those Who Should Know SuperMac War Story 10: The Video Spigot » 14 Responses Michael F.

Business Plan 160

Business Plan Silicon Valley RSS Venture Capital 160

Steve Blank

APRIL 27, 2009

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

Silicon Valley 211

Silicon Valley Technical Review Europe Germany 211

Steve Blank

JULY 13, 2009

Which at this stage of the company was marketing and financing. To a Hammer Everything Looks Like a Nail In hindsight my failure was that I executed to my strength – telling a compelling story – without actually listening to customer feedback. It wasn’t that I didn’t know how to listen to customers.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. « Market By Numbers - Brant Cooper , on May 5, 2009 at 3:55 pm Said: [.] Order Here.

Customer Development 158

Customer Development Developer Silicon Valley Customer 158

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Here, I’ll show you the journey we took to finding our place in the market by testing, pivoting, and re-pivoting our serving offerings and value propositions so you can grow your agency faster, without fewer wrong turns.

PR 120

PR B2B Lean Audience 120