Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Steve Blank

FEBRUARY 23, 2009

Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.

Redemption 133

Redemption Silicon Valley RSS California 133

Steve Blank

FEBRUARY 23, 2009

That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] Reply Best books for the lean product managers — Justin Gibbs , on April 28, 2009 at 2:44 pm Said: [.]

Product Development 163

Product Development Developer Silicon Valley Product 163

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.

Silicon Valley 202

Silicon Valley RSS Vertical California 202